The £144m brand from Accolade Wines, Echo Falls has taken home the ‘Product of the Year’ for its Blueberry & Hibiscus Rosé Seltzer at this year’s awards in the Hard Seltzer category. Products are shortlisted by a jury of journalists and industry experts, before being voted on by nearly 10,000 consumers, based on appeal-to-buy and product satisfaction.
Blueberry & Hibiscus Rosé Seltzer is a mix of Rosé wine, sparkling water, and no artificial fruit flavours or sweeteners, with the 250ml (4.5 per cent) cans containing only 69kcal.
Launched in August 2020 alongside Strawberry & Pink Pepper, and Raspberry, Lychee & Rose varieties, the seltzers are intended to appeal to consumers looking to moderate their alcohol consumption.
Echo Falls is a £144m [1] brand from Accolade Wines and is the UK’s number one fruit fusion and flavoured wine brand [2].
“2020 saw a boom in the trend for seltzers, offering a lighter alternative to traditional drinks such as beer or wine,” said Anne Uva, Assistant Brand Manager, Echo Falls, said. “With blurring Alcohol categories becoming more popular, hard seltzers will likely witness the highest growth rate within the UK’s Ready-to-Drink category [3] over the next five years. We launched our Echo Falls’ Rosé Seltzers to target those cutting back and cutting out and we’ve been really pleased with the reception from shoppers so far.
“We’re very proud to be named Product of The Year and it’s testament to the hard work of our innovation team who developed these lower calorie and lower alcohol seltzers in three delicious flavours to capitalise on the category’s continued growth. We’re excited to bring these products to even more people in 2021, as they become a must-stock item for retailers.”
Echo Falls Rosé Seltzers are available in grocery, convenience, and wholesale with an RRP of £1.80 (available in 12 x 250ml cases).
[1] Nielsen 52 w/e 03.10.20
[2] Nielsen Scantrack data 52we June20
[3] The IWSR Hard Seltzer Report, July 2020
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