DUG, the world’s only potato-powered plant-based milk and the most sustainable plant-based dairy alternative on the market*, has arrived in Convenience thanks to a partnership with Bestway Wholesale.
The UK’s largest independent food and drink wholesaler is stocking all three DUG varieties: Barista, Original and Unsweetened potato milks (rsp: £1.80) in 30 of its cash and carry depots and was the first convenience retailer to list DUG.
DUG has a neutral taste profile and can be used just like any other milk – pour it in your cereal bowl, mix it into smoothies, use it for cooking favourite dishes or just enjoy it by the glass. DUG also makes the "perfect" foam in coffee and adds creaminess to any hot drink, making it the ultimate sustainable choice for baristas and coffee or tea lovers.
Low in saturated fat, DUG is fortified with Calcium, Vitamin D, Vitamin B12, Riboflavin, and Folic Acid. And that’s not all. DUG is free from the top 14 most common allergens, including lactose, milk, soy, gluten and nuts, making it an ideal choice for allergy sufferers and those with intolerances.
DUG is also planet-friendly. That’s because potatoes don’t need much to grow at all, making them a super-sustainable crop, which is why DUG’s climate footprint is a whopping 75 per cent lower than cow’s milk. Growing potatoes are also twice as land efficient as growing oats and uses 56 times less water than almonds.
DUG was developed by Professor Eva Tornberg at Lund University in Sweden whose company, Veg of Lund is on a mission to help more people follow a plant-based lifestyle, that will benefit their health and our planet’s future. It is committed to environmental sustainability, minimising its climate footprint through efficient land use, low water consumption and low carbon emissions.
“DUG potato-powered plant-based milk is set to shake up the £335 million milk alternatives market, which until now has been dominated by oat milk as well as a plethora of other varieties that create confusion in the fixture," said Graham Stonadge, UK sales director for Veg of Lund UK, the company behind DUG.
“The challenge for retailers is to look beyond the hype and focus on those brands that are more than a box-ticking exercise. After all, consumers are looking to make more educated choices about plant-based than ever before.
“We believe DUG has the credentials to be the ‘go-to’ brand for consumers who are moving away from dairy and who care enough about sustainability to seek the best alternatives, or who unfortunately suffer from intolerances to one of the top 14 allergens.”
A spokesperson for Bestway Wholesale said: “We are always on the lookout for exciting, innovative product lines that separate our retailers from their competitors and are proud to be the channel’s first supplier of DUG. With more consumers switching to healthier eating and drinking alternatives, our retailers have the opportunity to separate themselves from the crowd and offer a new range in a fast-growing category.”
*Compared to soy, nut, rice and oat-based dairy alternatives
