Exchange for Change, the not-for-profit, industry-led organisation appointed to design and deliver the UK’s Deposit Return Scheme (DRS) across England, Scotland and Northern Ireland, has published the approved Regulatory Requirements for the scheme logo.
The document sets out full guidance for drinks producers on how to include the DRS logo on packaging. From 1 October 2027, use of the scheme logo in line with the published guidance will be mandatory for producers across the UK in order to remain compliant with DRS regulations.
The logo will help consumers to recognise drinks containers that are included in the DRS when it is launched next year. It has been designed as a simple, distinctive symbol to make the scheme instantly recognisable on drinks containers.
By creating one consistent mark across packaging, return points and communications, the logo will help consumers quickly identify in-scope drinks containers and understand how to take part in the scheme.
The DRS Logo Regulatory Requirements set out:
- How the DRS logo must be clearly displayed on every in-scope container, with options explained for portrait or landscape on-pack orientation
- Minimum and maximum size specifications, and clear space rules
- Approved colour formats and production guidance
- The process for any future withdrawal or replacement of the DRS logo
The guidance also confirms how the DRS logo may be used alongside or instead of existing on-pack recycling labels, at the discretion of producers.
Full technical artwork files are available in a range of print and digital-ready formats to support packaging updates.
Russell Davies, CEO of Exchange for Change, said: “The scheme logo is visual shorthand for how the deposit return scheme works. From October next year, people will see this icon on every in-scope bottle and can across England, Scotland and Northern Ireland. The consistency of the DRS logo matters, as it will build recognition and help to drive behaviour change in recycling.
“Publishing the approved Regulatory Requirements gives drinks producers the clarity they need to plan artwork cycles and packaging updates with confidence. We’re focused on giving industry time, certainty and support as we move towards launch.”