- Dr Pepper launches Dr Pepper Cream Swirl – a limited-edition silky creamy twist on its iconic flavour
- Follows the success of Dr Pepper Cherry Crush Zero Sugar, and the brand’s place as the fastest-growing flavoured carbonate in the category
- Available in stores nationwide from 23 February
Dr Pepper is launching Dr Pepper Cream Swirl, a limited-edition variant designed to help retailers tap into the growing demand for bold, limited-edition flavours.
The launch follows the success of Dr Pepper Cherry Crush Zero Sugar, which has now sold 11.8 million litres and is worth £21.3 million, delivering 38 per cent of total brand growth across grocery and impulse channels.
Dr Pepper remains the fastest-growing brand in flavoured carbonates, growing ahead of the category in both value and volume terms.
Dr Pepper Cream Swirl combines the brand's 23-unique-flavour taste with a swirl of silky cream, and the limited-edition variant is dairy-free and HFSS-compliant, to appeal to new and existing Dr Pepper fans seeking flavour without full sugar.
Rolling into stores nationwide from 23 February, Dr Pepper Cream Swirl will be available in 330ml cans – single and multipacks – and 500ml and 2l bottles until February 2027.
The launch will be supported by a disruptive marketing campaign, including an on-pack promotion offering shoppers the chance to win “Dr Darey” prizes through a scannable QR code. The campaign will also feature “Dare or Darey” challenges across TikTok and Snapchat and sampling on the ‘Dr Pepper Cream Swirl Float’ experience.
Convenience retailers can request Dr Pepper Cream Swirl POS materials and download digital assets via MyCCEP.com, to help bring the launch to life in-store.
“Dr Pepper has a loyal fanbase thanks to its unique flavour and brand personality and continues to deliver growth ahead of the wider flavoured carbonates category,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“We’re really excited for fans to try the new Cream Swirl flavour, building on the huge success of the limited-edition Dr Pepper Cherry Crush Zero Sugar last year. Limited editions are a great way to drive excitement, spark conversation and bring new shoppers into the brand – all while helping our customers boost their soft drink sales.”