- Dr. Oetker will be first-ever sponsor of the newly relaunched Radio Times Book Club
- Club is hosted by Gavin & Stacey actor Joanna Page
- Calendar of campaign includes bespoke “Meet the Author” Event
Dr. Oetker Ristorante is proud to announce that it will be the first-ever sponsor of the newly relaunched Radio Times Book Club, hosted by beloved British actress and presenter Joanna Page.
This unique collaboration brings together two of the nation’s favourite ways to unwind: a great book and a tasty pizza. Whether it's a mid-week escape or a moment of well-earned ‘me time’, the partnership with Radio Times invites audiences to savour both the Radio Times Book of the Month and a slice of thin and crispy Ristorante pizza.
From July, Joanna Page, star of Gavin & Stacey and host of the Radio Times Book Club, will champion the campaign across various engaging content formats, including print, digital, social, video, and a bespoke event.
This will include monthly filmed reveals and reviews of the book of the month, now perfectly paired with a Ristorante pizza. As an authoritative entertainment guide for the past 100 years, Radio Times offers unparalleled access to a highly engaged audience across its print magazine, website, podcast, and live events, reaching 14m million active users every month.
The partnership will enable the Ristorante brand to carve out a unique identity in the competitive pizza market by appealing to a distinct audience in a new format.
"At Ristorante, we’ve always been about more than just pizza,” said Paula Wyatt, Head of Marketing (pizza) at Dr. Oetker. “We’re about those authentic, intimate moments that turn the everyday into something special. Teaming up with Radio Times and Joanna Page gives us a powerful new way to be part of our customers’ mid-week rituals - from turning pages to enjoying perfect pizza nights. It’s a deliciously different kind of pairing, and one we’re proud to serve up."
The Dr. Oetker Ristorante x Radio Times Book Club campaign runs from July 1 to October 14, 2025.
Key Campaign Highlights:
- Integrated Book Club Experience: Ristorante branding will be integrated throughout the new Radio Times Book Club section on RadioTimes.com, including a media first dedicated navigation bar link, masthead, skins, and ad placements.
- Exclusive Print Features: Ristorante and the Book Club will feature in every issue of Radio Times, with monthly double-page spreads for book reviews and weekly dedicated columns announcing the Book of the Month, complete with plot recaps and suggested pizza pairings.
- Rich Digital Content: A series of new book-related articles will be created, including bespoke native content exploring "The perfect mid-week pairing” of book and pizza. High-impact digital formats will extend reach. The partnership also includes sponsorship of 3 new Book Club newsletters.
- Engaging Video Series: Three long-form book review videos and three self-shot videos featuring Joanna Page will be produced, with Ristorante prominently featured.
- Interactive Social Engagement: A social media strategy across Radio Times channels will drive page views, video views, and reach through quizzes, carousels, polls and fun, engaging games with Joanna Page promoting the campaign with dedicated posts on her personal social channels.
- Bespoke “Meet the Author” Event: Finally, an exclusive co-branded Meet the Author event with Joanna Page, promoting her autobiography, will embody the "mid-week me-time" concept, offering a relaxed atmosphere with Ristorante pizza, author readings, and Q&A sessions. Tickets will be promoted via Radio Times and Ristorante's channels, with competition giveaways.