Doritos has unveiled a new promotion offering gaming fans the opportunity to win a Sony PlayStation5 (PS5) console.
The Doritos ‘Find all 4, Win a PlayStation5’ promotion, available now on limited-edition participating products, will be supported by an integrated campaign, including on-pack design, in-store displays and unique digital content.
Gamers need to find the four virtual chips in the PlayStation Shapes – triangle, circle, cross and square – for a chance to win the PS5 console. They simply need to enter the on-pack code on the promotion website to see if their entry reveals all four shapes.
Thousands of other PlayStation prizes are up for grabs even if the codes do not reveal all four shapes.
“Doritos has a long history of activating authentic partnerships around key moments in gaming culture to engage our fans around the world,” said Asadullah Siddiqui, senior director, PepsiCo Global Foods. “We’re thrilled to join forces with Sony to create an exciting program for this long-awaited moment in the gaming community in a bold way.”
In the UK, shoppers will also get an additional chance to win by hunting down virtual Doritos bags in an augmented reality (AR) quest.
Players will be able to locate the virtual Doritos bags by viewing their nearby locations on a map, with each bag that they find revealing a PlayStation Shape or an instant win prize.
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