Independent supermarket Dike & Son has increased its sell-through rate on reduced products from around 73 per cent to 92 per cent since joining food waste reduction platform Gander in February.
The North Dorset-based retailer sold 1,200 of the 1,310 products it reduced in the latest weekly reporting period in September, leaving just 110 reduced items unsold.
The 19-percentage-point increase has been attributed to changes in how the store manages reductions, alongside promoting Gander to local shoppers through its Facebook page.
Adam Vincent, company director at Dike & Son Ltd Superstore, said the retailer had made reductions a more consistent part of its store operations.
“Our team has worked hard to make reductions a consistent part of how we operate and we have also used Facebook to let customers know they can find great value through Gander,” he said.
“Seeing our sell-through rise from around 73 per cent in February to 92 per cent in our latest weekly figures is a fantastic result. It shows what our colleagues can achieve when the right technology is backed by good processes in store.”
Gander consultant Ian Bacon said the results demonstrated the role of store teams in making technology work effectively.
“Dike & Son’s results show the difference that a committed store team can make,” he said.
“They have improved the way reductions are managed and made sure local shoppers know what’s available. Selling more than nine in ten reduced products in the latest week is an excellent achievement and a useful example for other independent retailers looking to get more value from their reductions.”
How Gander works
Gander helps retailers sell more reduced-to-clear products by making them visible to local shoppers in real time. Its technology connects with retailers’ existing systems and shares live reductions through its web app and channels including Olio, Google, Meta and Snappy Shopper. This gives shoppers an easier way to find discounted food while helping retailers sell products that might otherwise go to waste.