Diet Coke has announced the launch of Diet Coke Cherry, adding a permanent cherry-flavoured variant to its line-up.
The launch follows on from the successful return of Diet Cherry Coke as a limited edition earlier this year, which won over long-time fans and new shoppers alike with its nostalgic flavour and retro packaging – delivering £250,000 in value sales in just three weeks.
Diet Coke Cherry combines the popular zero sugar liquid with a vibrant cherry flavour, in what Coca-Cola Europacific Partners (CCEP) termed as a “winning combination,” as cherry variants have delivered £270m in value sales over the past year, and Diet Coke is now worth more than £500 million in retail.
“Diet Coke continues to enjoy exceptional loyalty – so much so that 32 per cent of its drinkers say they’d drop out of the cola category altogether if it wasn’t available. That tells you everything you need to know about the strength of the brand,” Rob Yeomans, vice-president, commercial development at CCEP GB, said.
“The return of our limited-edition Diet Cherry Coke earlier this year was met with incredible demand, so we’re making it a permanent variant designed to deliver long-term value for retailers. With cherry flavours contributing over half of cola segment growth, this launch is set to be a standout performer in 2026.”
Rolling into stores nationwide from early January, Diet Coke Cherry will be available in 330ml cans, 500ml PET bottles, and multipacks.
The launch will be supported by paid social activity, in-store sampling, digital and OOH advertising aimed at driving trial and repeat purchases.
“To help retailers make the most of the opportunity, we’re providing eye-catching POS and digital assets via MyCCEP.com, which is ideal for driving purchase and getting shoppers excited from day one,” Yeomans added.
Convenience retailers can request Diet Coke Cherry POS materials and download digital assets via MyCCEP.com.