Diageo has on Wednesday announced the acquisition of Balcones Distilling, a Texas craft distiller and one of the leading producers of American Single Malt Whisky in the US.
Founded in Waco, Texas in 2008, Balcones is a celebrated player in the emerging whisky movement in Texas, with a diverse portfolio of super premium and above whiskies, including Texas “1” American Single Malt, Lineage American Single Malt and Baby Blue Corn Whisky.
“The Balcones team are true innovators and pioneers in the emerging American Single Malt and Texas whisky movements, and their super premium plus whiskies are highly complementary to our whisky portfolio,” Claudia Schubert, president of Diageo North America, commented.
“This acquisition is in line with our strategy to acquire high growth brands in fast growing segments, such as super premium whisky, and we look forward to working with the Balcones team to support further growth for these world-class whiskies.”
Greg Allen, chairman of Balcones Distilling, added: “Balcones started with an idea driven by an innovative spirit and passion to create something original and authentic in the heart of Texas. Now, we couldn’t be prouder to have created these award-winning American Single Malt and Texas whiskies, but also to have helped initiate an exciting new era of whisky in Texas.
“We are thrilled that Diageo shares our belief in its potential and we look forward to seeing Diageo bring Balcones’ incredible whiskies to more consumers.”
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
