The UK’s fastest growing rum brand, Dead Man’s Fingers, has announced that it is expanding into the RTDs category with three new launches – Spiced Rum & Cola, Spiced Rum & Ginger Beer and Passion Fruit Rum & Lemonade. They are available for all channels to order now.
The convenient format opens up a host of new opportunities for consumers to enjoy Dead Man’s Fingers rums mixed up into delicious drinks on the go, without compromising on the brand’s award-winning taste and quality.
Rachel Adams, Global Marketing Manager for Dead Man’s Fingers Rum comments; “We’ve seen huge success within the rum category with our Spiced and Flavoured variants, which continue to attract incremental shoppers into rum and grow the category. The launch of our new RTD format is a natural next step for our brand, particularly as we enter into the summer months when convenience is key, so we’re excited to be able to offer that delicious Dead Man’s Fingers taste in a handy new format”.
“For retailers, it’s also a great opportunity to introduce new shoppers to the rum category, and ultimately upsell to the larger 70cl bottle format for increased basket spend”.
Dead Man’s Fingers flagship Spiced Rum is inspired by flavours of Saffron Cake and Pedro Ximénez ice cream with hints of caramel, vanilla, cinnamon and undertones of orange, and is complemented perfectly by cola or ginger beer for delicious and refreshing on the go serves. Dead Man’s Fingers Passion Fruit Rum offers sweet, tropical aromas, pairing with lemonade for a light and fruity option that’s perfect for summer.
All three new variants are available to order now in 330ml cans, with an ABV of 5 percent. RRP £1.99 per can.