Spiced rum brand, Dead Man’s Fingers is continuing to expand their range with the launch of a new mango flavour.
Since launching in 2018, the alcohol brand is now the number one premium rum brand contributing to total rum growth(1), delivering £3m YOY.
Perfectly complimenting the brand’s existing range of tropical flavours including Coconut, Pineapple an Passionfruit, the new mango boasts the distinctive sweet aroma with a touch of vanilla and the tang of citrus.
Sam Caulfield, brand manager for Dark Spirits at Halewood Wines & Spirits said; “With the launch of Dead Man’s Fingers Rum, we saw a gap in the market for flavoured rums which would appeal to experimental rum drinkers, and could be enjoyed as part of simple, at-home serves.
“The response to the brand and our latest flavour innovations has been incredible, and we continue to see strong performance across the portfolio, with four of our variants currently sitting in the top 10 Rum SKUs in the grocery channel(2).
“This demonstrates a significant demand from consumers for our fast-growing product portfolio, so we’re confident that Mango will also be a big hit amongst both our loyal fans, and newcomers to the category who are on the lookout for tasty and refreshing drinks”.
Dead Man’s Fingers Mango Rum joins other flavours in the current line-up that includes Lime, Raspberry, Hazelnut, Coffee, Hemp, as well as the original Spiced Rum.
Available in Tesco this week, the new variant will retail at a RSP of £22 for a 70cl bottle, with a 37.5% ABV.