Danone UK & Ireland today (2) announced the appointment of James Mayer as the President of its newly implemented business structure. By bringing together four category businesses – specialised Nutrition, plant-Based, dairy and waters – into one unified company with one leadership team, Danone UK & Ireland will boost its growth opportunities by maximising insights and expertise across the business.
The new structure will ensure that Danone UK & Ireland offers a more localised approach, enabling the business to best meet specific marketplace and consumer needs, and tap into developing growth spaces such as healthy ageing and plant-based alternatives, the firm said.
Mayer takes the helm after more than 17 years at Danone, alongside a new leadership team of nine vice presidents bringing a wide range of insight. Previously Senior Vice President Specialised Nutrition for Europe and North America, Mayer brings expertise of managing and integrating divisions across 23 markets and leading a team of nine Zone General Managers.
James Mayer, President for Danone UK & Ireland said: “This is an exciting time for Danone, and I’m incredibly proud to be leading the business into this new chapter. Danone’s strong family of much-loved brands already support the health of millions of consumers and patients across the UK & Ireland at every stage in their life.
“Bringing together our category expertise will enable us to explore existing growth areas, as well as maximising new opportunities like the plant-based sector. By seeking new ways to promote healthier diets, we will drive sustainable growth through an even stronger portfolio of purpose-driven products, brands and services.”
Danone’s best-known brands – including Alpro, Activia, Actimel, Evian, Harrogate, Volvic, Aptamil, and Cow & Gate – already cater to more than 316 million consumption moments in the UK and Ireland, with its Nutricia Homeward service also supporting around 30,000 patients.
Danone UK & Ireland plans to build on this footprint and capitalise on growth opportunities by investing in its research, innovation, and digital capabilities, as well as brands, products, and services to further strengthen its market-leading position. Combining scientific and health expertise from around the world with strong local insights and top brands, Danone will continue to support healthy and sustainable lifestyles among consumers and patients in the UK & Ireland.
Danone is progressing towards full B Corp certification across all its legal entities in the UK & Ireland– with its Waters, Dairy, Alpro and Harrogate Water divisions already B Corp accredited. Danone is on track to certify all its operations around the globe as B Corp by 2025, which will make it one of the world’s biggest B Corps – demonstrating a proven commitment to using its business as a force for good.