Axia Spirit has Thursday announced a new distribution partnership with UK drinks distributor Craftwork.
Craftwork is now responsible for the distribution of the extra-dry mastiha from Greece throughout the UK.
The first of its kind, Axia is an extra-dry and refreshing mastiha. Pronounced Mas – teek – ah, it is a spirit distilled from the resin of the Mastiha tree, found on the Greek island of Chios. With less calories per serve than vodka, Axia is a new and exciting addition to the white spirits category.
Commenting on the announcement, Mark Dawkins, founding director at Craftwork said, “When a new brand wants to effectively create a new (sub)-category, it needs to have everything: premium and attractive packaging, great liquid, a great story, the right strategy and investment levels, and the right team of people behind it. Axia has all of this. We are very excited by every aspect of this partnership and are already enjoying working with Tony and the team. The reaction to Axia is already extremely encouraging.”
Axia chief executive Tony Chvala added, “we couldn’t be more thrilled to have Mark and Craftwork as our distributor that will build off of a solid base in the UK market since our launch in 2021. Their team is uniquely aligned with our growth plans and we look forward to supporting them.”
RRP: £31.95 ABV: 40%