Saputo Dairy UK has announced the extension of its partnership with English Heritage and the Welsh historic environment service Cadw for the second year.
The on-pack promotion under the Country Life brand will see consumers getting an exclusive ‘2 for 1 entry’ offer, granting them a free entry with every purchase of a full price adult ticket to English Heritage and Cadw sites.
“We’re delighted to once again be teaming up with English Heritage and Cadw to reward Country Life shoppers with this ticket offer,” commented Geethika Bhattacharya, Country Life brand manager.
“The first year of our partnership has proved hugely successful for both partners, seeing over 82,000 promotional codes accessed across the year, with 15 percentof those tickets redeemed.”
The campaign will run across a full year, on promotional packs of Country Life, spanning 250g Salted and Unsalted blocks and 250g and 500g tubs of Country Life Spreadable.