Country Life campaign to hit TV screens during ITV weekend show

Popular British butter brand Country Life has teamed up with ITV weekend show, ‘Love Your Weekend’ with a sponsorship campaign beginning in September.

Now beginning its third series, the show, presented by gardening expert and TV personality, Alan Titchmarsh, will air on Sunday mornings and celebrates all that is great about the British countryside.

Every Sunday morning, Alan will be chatting to celebrity guests, extolling the virtues of our great British countryside, celebrating British crafts, arts, food and drink, making the show the ideal partner for one of Britain’s most well-known and loved butter brands.

Country Life, which is currently valued at £53.3 million and bought by over 14 per cent of UK households, will be the official sponsor of the show throughout series three, which launched on Sept 5, and for a special Christmas episode. Branded idents will run throughout the two-hour episodes including via on-demand channels.

Emilie Grundy, Saputo Dairy UK Marketing Controller, said that Country Life is sourced exclusively from Red Tractor-certified British dairy farms and is a proud supporter of the Prince’s Countryside Fund- supporting a sustainable future for British farmers and rural communities.

With such a long heritage of producing great tasting, high quality and award-winning butter, Country Life “makes a perfect partner for Love Your Weekend” Grundy said.

“The COVID-19 pandemic instigated a reversal of long-term sales decline in the butters and spreads category, which has sustained, with sales of butter up by 9 per cent when compared with pre-pandemic volumes,” Grundy said.

“As we approach the lead-up to Christmas, an important seasonal peak for the butter category, we’re confident that the ‘Love Your Weekend’ partnership will drive brand awareness and help reinforce our unique British heritage and positioning, which we know to play an important role in decision making for our target shopper and further the popularity of our much-loved British butter.”

First created in 1970 the Country Life brand remains today a much-loved household staple in many British homes.