Country Choice has launched a new selection of premium quality, ready to bake cookies, as it continues to meet the growing demand for indulgent, high-quality sweet treats.
The brand said convenience retailers can offer them as a premium, standalone addition to their existing sweet bakery selection. The new premium cookies contain 50 per cent more chocolate than the cookies in Country Choice’s core ready to bake range and, at 80g, they are also 60 per cent heavier.
There are two core flavours in the range, a Belgian Milk Chocolate Cookie and a Triple Belgian Chocolate Cookie. Country Choice suggests making these two options available all-year round, but it is also offering a limited-edition, light and zesty White Chocolate & Lemon Cookie option for Spring/Summer. This seasonal option is perfect for bringing a sense of occasion and variety to a convenience retailer’s bakery fixture, whilst keeping the range fresh and appealing.
Each cookie features rich Belgian chocolate inclusions for a luxurious taste that is in keeping with other premium ranges available in the convenience retail sector. Retailers can package the cookies as single units in film-fronted bags or offer them in multipacks of two or three.
“The launch of the new premium cookies further enhances Country Choice’s sweet bakery offer and gives retailers the choice of selecting from either a core or premium tier option, depending on their business needs and consumer preferences,” a spokesperson said.
Supplied in cases of 30 the cookies have a shelf-life of three days when wrapped, two days when unwrapped, and carry the following RRPs: £1.75 for one, £3.00 for two and £4.50 for three.
