Costcutter unveils Halloween campaign


Costcutter Supermarkets Group (CSG) has announced a new campaign in the run up to Halloween.

The ‘Scaring’s for Sharing’ campaign will focus on the huge popularity of CSG’s gamification platform, building on the success of its ‘Bringing Summer Home’ campaign, which reached four times the original target for shopper engagement.

Kick off on 23 October, the campaign will see a mix of online instant win and prize draw games, sponsored by Swizzels, as well as a full suite of in-store POS, social media advertising and spooky activities and recipes to try at home.

“With trick or treating looking less than likely this year due to Covid-19, we wanted to give our shoppers a fun and interactive way to enjoy their Costcutter Halloween treats from the safety of their homes, with a major focus on gamification,” said Sean Russell, CSG group marketing director.

The campaign offers the shoppers a chance to win one of ten Swizzels hampers through its interactive prize draw game. An online quiz will help them to discover their own spooky persona, and downloadable Halloween themed recipes, DIY fancy dress ideas and trick or treat games will help the whole family to enjoy the occasion from the safety of home.