Costcutter starts trial of new customer loyalty app


Costcutter Supermarkets Group (CSG) has announced the launch of a customer promotions, payment, and loyalty app.

A three-month trial of the app will start from this month across CSG’s 23 company owned Costcutter stores.

The free app, developed by leading retail app partner Yoyo, allows users to make instant payments, access exclusive promotions, as well as collect and redeem loyalty points in their chosen store.

“We’re continuing to develop our local, mobile, and social marketing and we are thrilled to be launching the trial of our first ever customer app, created by Yoyo, which will not only support loyal shoppers but also give them an enhanced experience in-store,” commented Sean Russell, director of marketing at Costcutter.

“We are always looking at new ways to reach and engage Costcutter shoppers and this new trial in our company owned stores will be a great way to help us demonstrate how we can build shopper penetration and increase basket spend.  It will also help us build deeper and longer lasting relationships with shoppers, converting many of new “lifeline” shoppers who may have trialled their local store during lockdown, into lifelong loyal customers.”

The app, which is available across all mobile platforms, will give shoppers access to a range of personalised offers, recipe ideas and competitions, as well as a quick and easy to use store locator to allow shoppers to find their nearest Costcutter store.

Russell said the real-time transactional data from the app will allow them to better understand shopper behaviours and adapt campaigns to better suit customers at a local level.

“It will also give us the capability to personalise content to specific shopper personas, missions or locations, as well as providing measurable ROI,” he added.