Cost of large eggs are rising at a slower rate than medium ones, states a recent report.
According to experts from price intelligence company Skuuudle, a box of six medium eggs has risen by 14 per cent while the same number of very large eggs has risen by only five percent.
In the comprehensive analysis of the price of eggs in the UK, 120 products sold across the seven major supermarkets have been forensically tracked over a five-month period up until Dec 5 last year.
Avian flu has disrupted the supply chain of some egg ranges, tightening supply of the most popular products and pushing the price up of sizes most in demand.
The data revealed that less popular egg products including the very large size and larger quantities of eggs rose by between five and seven percent whereas the more popular boxes of six large or medium rose by higher percentages.
This might also reflect a need for retailers to sell the most popular products for the highest prices relative to other variants.
A Skuuudle spokesman said that retailers have an unenviable ‘balancing act’ to perform when it comes to pricing, having to consider the needs of the customer, their suppliers and the supply chain.
“Egg shortages have been in the news recently with some supermarkets going as far as rationing the number individual customers can take home.
“These have largely been driven by supply chain issues which have also had an impact on the prices supermarkets are paying to their suppliers.
“What is interesting is how supermarkets are choosing to pass these increased costs onto ordinary consumers.
“Our data reveals that it’s the prices of the high-volume products which are rising at the highest rate while variants such as very large eggs, are in effect becoming cheaper compared to medium-sized ones,” the spokesman said.