To celebrate the launch of Cornetto MAX in the convenience channel, Cornetto is giving retailers the chance to maximise ice cream sales this summer through a competition designed to boost visibility of its latest indulgent innovation – Cornetto MAX Hazelnut & Chocolate Impulse.
The campaign will also shine a spotlight on Cornetto's core range, which continues to rank among the UK's best-selling ice creams.
Available now to purchase via participating wholesalers, Cornetto MAX is designed to offer shoppers a trade up in the freezer aisle whilst helping retailers drive incremental ice cream sales during the key summer season.
Running from 22nd June to 19th July, the competition will reward retailers for stocking Cornetto MAX alongside core Cornetto lines, helping stores create greater standout in the freezer and drive category growth.
In partnership with rewards app *shopt, retailers are invited to upload a photo of their in-store Cornetto offering via the platform for the chance to win one of several Amazon vouchers.
One winning store will receive a £300 Amazon voucher, with two additional retailers winning £200 vouchers and three runners-up each receiving £100 vouchers.
Retailers stocking the Hazelnut & Chocolate Cornetto MAX alongside either Cornetto Classic or Cornetto Strawberry will receive one entry into the competition, while those stocking all three SKUs will secure two entries - incentivising retailers to expand their frozen offering to offer their shoppers more choice for a variety of occasions. Retailers can also earn an additional entry by watching the campaign video in full on the *shopt platform.
The video will provide some real insight directly from retailers, into the benefits of stocking up on Cornetto MAX.
Emily Godding, Senior Brand Manager, Wall’s Snacking, UK, The Magnum Ice Cream Company, said: “Ice cream continues to present a strong opportunity for retailers, with the category growing by 12.8% in value over the past year, and as one of the UK’s most loved2 ice cream brands, we’re focused on helping retailers make the most of that growth this summer.
“By rewarding retailers for showcasing multiple SKUs together, we’re helping stores create stronger standout in their impulse freezer and encouraging shoppers to explore the wider Cornetto range- from our classic favourites through to Cornetto MAX, our boldest and most indulgent Cornetto yet - ultimately increasing sales for retailers.”
The activity follows the recent launch of Cornetto MAX in OOH, a new premium addition to the Cornetto range designed to tap into growing demand for more indulgent ice cream experiences. Enter the competition now: https://www.shopt.digital/en-gb/#download