Matches brand Cook’s has announced a partnership with Daniel Clifford, the two Michelin-starred chef of Midsummer House, Cambridge, which will include exclusive recipes on pack with huge digital and social support.
To coincide with the partnership, Cook’s has had a full pack refresh to include 12 recipes created by Daniel specifically for the brand and its shoppers. New packs will be rolling out from next month.
A staple in many households for many years, the brand is working with Daniel to reignite creativity and encourage its shoppers into the kitchen by following recipes with a distinct Daniel flair.
The recipes pay homage to Daniel’s elegant, modern and sophisticated British cooking with traditional dishes, that offer seasonality and sharing opportunities for all tastes to enjoy. The full list of recipes is available on pack and on the Cook’s website and includes dishes such as, Herb Crusted Salmon, Pea and Ham Risotto, Grilled Asparagus Salad and Chocolate and Lime Mousse.
“Cook’s is a household name, and a real heritage brand, having been passed down through UK kitchens for generations," said Gavin Anderson, Sales & Marketing Director at Cook’s Matches. "Our partnership with Daniel breathes excitement and a hint of indulgence to the brand and category, encouraging consumers to get creative with Daniel’s recipes in the kitchen. Who doesn’t want to cook like a Michelin-star chef?! Retailers should ensure full availability, as we expect this exciting partnership to drive even more shoppers to fixture.”
Daniel Clifford added: “This collaboration is more than just a brand alignment it’s a personal connection. I’ve grown up with Cook’s Matches, they’ve always been in my kitchen drawer – from lighting BBQs in the garden with my dad, to the early days of learning how to cook.
“To now partner with a brand that’s been part of my journey from the start feels incredibly special. I hope to empower home cooks to create delicious, restaurant-worthy dishes using simple tools and quality ingredients.
“Cooking great food at home doesn’t have to be intimidating, it starts with small sparks of inspiration – and with Cook’s Matches being a literal spark in so many kitchens, I’m excited to help people light the fire for their own culinary creativity.”
