Continental Wine & Food Ltd (CWF) has added a brand-new Blue Lagoon cocktail flavour to its ready-to-drink premixed cocktail brand, Paradise Bay Cocktail Co.
The new variant joins Strawberry Daiquiri, Pina Colada and Mojito flavours in the range launched last year by the West Yorkshire-based alcoholic drinks manufacturer and importer.
“Be transported to the tropics with this vibrant blue cocktail as it joins the range, adding to Paradise Bay Cocktail Co’s striking on shelf presence. The 70cl bottle format makes this cocktail ideal for sharing, particularly in the summer months with upcoming BBQs, picnics and events,” Caitlin Barker, marketing assistant at CWF, said.
“The RTD market is expanding rapidly, with the ‘premiumisation’ of the category opening it up to new consumers. These types of premixed drinks have evolved and become more sophisticated since their ‘alcopop’ heyday but what has remained common is the low abv, sweet and fruity style. Improved quality and variety of RTDs have enticed newbies into the category and also won back consumers who had shifted to other categories by offering exciting and innovative flavours,” Barker added.
Paradise Bay Cocktail Co. is a range of lightly sparkling ready to drink premixed cocktails made with natural flavours, inspired by some of the UK’s favourite cocktails. The full range (ABV: 4%) is available now in 6 x 70cl case sizes, with an SSP of £2.99/70cl.
