- Boxing Day sales forecast to grow 2.2% from 2024 (£3.73bn)
- UK shoppers to spend £14.15bn in post-Christmas sales - up 2.1% YoY
- Saturday 27th is forecast to have the highest shopper numbers at 28 million
UK consumers are set to spend £3.81 billion this Boxing Day, making it the most lucrative day across the whole post-Christmas sales period (25th-31st).
The Shopping for Christmas Report by VoucherCodes.co.uk, the UK’s most-trusted discount site, forecasts Boxing Day sales will rise 2.2 per cent year-on-year, with spending set to reach their highest level since 2021.
On Boxing Day, but also across the wider post-Christmas period, offline sales will outperform online sales with high street retailers set to see a boost of £2.6bn.
Saturday 27th is set to see the second highest sales figure (£3.48bn), with spending up 4.9 per cent from the previous year, before sales gradually tail off towards the end of the year to a more modest £1.02bn on New Year’s Eve.
Total post-Christmas spending, 2025
Total (£bn) | Online (£bn) | Offline (£bn) | |
Christmas Day (25th) | 1.07 | 1.07 | 0.00 |
Boxing Day (26th) | 3.81 | 1.20 | 2.61 |
Saturday 27th | 3.48 | 1.26 | 2.21 |
Sunday 28th | 2.19 | 0.81 | 1.38 |
Monday 29th | 1.43 | 0.51 | 0.93 |
Tuesday 30th | 1.16 | 0.37 | 0.79 |
New Years Eve (31st) | 1.02 | 0.40 | 0.62 |
Total (25th - 31st) | 14.15 | 5.61 | 8.54 |
Whilst sales totals are set to peak on Boxing Day, with consumers set to purchase more than any other day during the six-day sales event, shopper numbers will peak on 27th December at 28 million.
As Boxing Day is typically a day for family, fewer people will be shopping than on the 27th, but those who are, are shopping with purpose.
Total post-Christmas shopper numbers.
In Stores (m) | Online (m) | |
Christmas Day (25th) | 0.0 | 11.8 |
Boxing Day (26th) | 15.2 | 7.8 |
Saturday 27th | 16.9 | 11.2 |
Sunday 28th | 10.1 | 6.4 |
Monday 29th | 6.8 | 3.9 |
Tuesday 30th | 5.5 | 2.8 |
New Years Eve (31st) | 4.2 | 2.6 |
Total (25th - 31st) | 58.5 | 46.6 |
Moji Oshisanya, Chief Commercial Officer at VoucherCodes.co.uk comments, “Whilst in recent years Black Friday has been overshadowing the Boxing Day sales both in terms of popularity and sales figures, our report shows there’s still very much a place for Boxing Day for both retailers and customers.
“Where the Black Friday sales give shoppers the opportunity to save on Christmas items and retailers the chance to boost sales before the end of the year; the Boxing Day sales enable consumers to save on post-Christmas treats and retailers the chance to clear stock, fresh for the next year.
“For retailers looking to make the most of the Boxing Day sales, the key is to offer competitive value. Over the post-Christmas period, consumers are often more cash-strapped than usual and have fewer necessary purchases, but by offering unbeatable value retailers can tempt consumers to part with their money.”