A passionate journalist with about a decade of experience, Pooja has developed a strong hold on the UK grocery retail sector. From exploring legislative changes, supply chain shifts, consumer buying habits, trends to retail crime, her work is driven by a deep belief in investigating, finding the truth and telling authentic unbiased stories.
Be it convenience pathbreakers, wholesale trendsetters or Post Office Horizon scandal victims, Pooja has an equal flair for deciphering industries as well as human complexities. At Asian Trader, she aims to bridge the gap between policy, trade, and the shop floor, always keeping a finger on the pulse of what matters most to retailers.
Consumers Prioritise Familiar Foods Over New Health Trends, Finds Vypr Report
There is a clear trend among consumers for simple, everyday foods and drinks rather than niche supplements or complex new trends, states a new report, highlighting how retailers have a huge opportunity to cater to these evolving health priorities by providing accessible and affordable options
According to Vypr’s latest Consumer Horizon Report, despite a growing market of specialised health products, consumers are turning to familiar solutions.
When it comes to boosting energy, for example, 38 per cent of consumers choose bananas, 33 per cent opt for energy drinks, and 25 per cent turn to coffee. This stands in stark contrast to emerging ingredients such as guava, yerba mate, and goji berries, which attract the interest of less than 10 per cent of the population.
Ben Davies, founder of Vypr, said, “Consumers are not buying into every new health trend.
"Instead, they’re sticking to tried-and-tested foods and drinks that offer a practical way to meet their needs. This preference for the familiar—such as bananas for energy, chamomile tea for sleep, and nuts for mental wellbeing—demonstrates a shift away from the complex and toward the simple and accessible.”
When it comes to sleep, consumers are also looking to everyday solutions like chamomile tea (18 per cent), lavender oil (17 per cent), and magnesium supplements (16 per cent).
Mental health is another major focus for consumers, with 24 per cent incorporating antioxidant-rich foods like berries and leafy greens into their diets.
Other popular choices include nuts and seeds (21per cent) and coffee (21per cent) for their potential mental health benefits.
At the same time, consumers are making conscious efforts to avoid foods that are perceived as negatively impacting their wellbeing. For example, 25 per cent are reducing their intake of highly processed foods, 19 per cent are cutting back on energy drinks and high-fat foods, and 18 per cent are drinking less alcohol.
“Retailers and manufacturers face a key challenge in meeting these shifting health priorities while ensuring affordability,” said Ben. “Consumers are making health-conscious choices, but they still want products that fit into their everyday lives and budgets.”
The demand for products supporting gut health is also on the rise, with 25 per cent of consumers incorporating beneficial bacteria into their diets, and 60 per cent being open to buying gut health products.
Functional foods are also gaining momentum, with 59 per cent of consumers purchasing functional foods at least once a month—an increase from last year.
As the demand for sleep, mental wellbeing, and energy solutions grows, the grocery sector has an opportunity to cater to these evolving health priorities by providing accessible and affordable options that resonate with consumers’ desire for simplicity and effectiveness.
Vypr’s findings are based on responses from 2,000 people, drawn from a nationally representative sample of its 80,000-strong UK consumer community.
The retail association has expressed deep concern over the latest Office for National Statistics (ONS) data showing that the UK retail sector has lost nearly a quarter of a million jobs over the past five years.
The British Independent Retailers Association (Bira), which works with over 6,000 independent retailers across the UK, has highlighted the devastating impact these job losses are having on high streets nationwide.
The ONS figures reveal that as of December 2024, there were 2.88 million retail jobs in the UK, with the four-quarter average dropping to 2.84 million jobs. This represents a decline of 70,000 from the previous year and 249,000 fewer jobs than five years ago.
The data further highlights that full-time jobs have fallen by 106,000 and part-time roles by 142,000 compared to five years ago, painting a concerning picture for the sector that has traditionally been a significant employer across the UK.
Andrew Goodacre
Andrew Goodacre
"These alarming figures confirm what we've been hearing from our members across the country," said Andrew Goodacre, Bira CEO. "Independent retailers are facing unprecedented challenges, and this record number of job losses reflects the severe pressure on high streets throughout the UK. In the past year alone, we've seen over 14,000 independent shops close their doors permanently, with many more struggling to survive.
"The impact is felt most acutely in our town centres, where independent retailers have traditionally been the backbone of local economies. With a 14 per cent vacancy rate on high streets across the UK, we are witnessing the hollowing out of once-vibrant communities."
Bira is particularly concerned about the disproportionate impact on part-time jobs, which have seen the steepest decline. Part-time positions are crucial for many independent retailers who rely on flexible staffing models to manage costs while maintaining customer service levels.
Mr Goodacre added: "Independent retailers need meaningful support now more than ever. This isn't just about preserving jobs – it's about protecting the character and vitality of our high streets. We are calling on the government to implement an urgent review of business rates, provide targeted relief for small retailers, and develop a comprehensive strategy to revitalise town centres."
Bira's conversations with members indicate that retailers across the board are expressing significant concerns about their ability to maintain current staffing levels over the next 12 months, with rising operational costs cited as the primary challenge.
The number of retail jobs in 2024 slumped to the lowest since the data began in 1996, despite total jobs in the economy continuing to rise, shows the latest report by the ONS,
there were 2.88m jobs in retail in December 2024.This is traditionally the high point of the year, with retailers employing more people during the key Christmas quarter. The four-quarter average was 2.84m jobs, 70,000 fewer than at the same point last year, and 249,000 fewer than five years ago.
On a four-quarter average there were 1.50m part-time and 1.34m full-time jobs. The number of full-time jobs is down 106,000 on five years ago. Meanwhile, the number of part-time jobs is down 142,000 on five years ago.
Commenting on these figures, Helen Dickinson, Chief Executive at the British Retail Consortium, said, “The number of retail jobs in 2024 was the lowest since the data began in 1996, despite total jobs in the economy continuing to rise. While this decline in retail jobs should be a concern to communities everywhere, worse could be yet to come.
"Last October’s Budget forced retailer wage bills up by over £5bn, and both the rise in employer NICs and increased National Living Wage have made hiring significantly more costly.
"A recent survey of retail Finance Directors showed that half were planning hiring freezes or cutting jobs, both in head offices and stores across the UK.
“Jobs cuts are likely to fall disproportionately on part-time roles. 200,000 part-time jobs have already been lost over the last seven years, and up to 160,000 more part-time roles are at risk in the next three years.
"This matters: flexible retail roles are an important stepping stone for many people, whether it’s a first job out of school or a part-time role for those returning to the workforce or with caring responsibilities.
"As the Government’s welfare reforms aim to increase the numbers in work, flexible retail roles offer a first rung back onto the career ladder.
“Retailers face uncertainty around the new Growth and Skills Levy and on implementation of the Employment Rights Bill which could make it more difficult to offer flexible part-time roles or retrain people.
"Reducing part-time and reskilling opportunities in retail would not only be a loss to the industry, the UK’s largest private sector employer, but would also punish the millions of people who benefit from flexible, local jobs.
"If Government can ensure these policies help, rather than hinder, recruitment and investment in training, the industry can help provide routes back into work for those who need it.
"Government must join the dots on these different policies to create a win-win for employees, employers, and the wider economy.”
Food and grocery spending expectations continued to outperform other categories this month, shows the recent industry data, reflecting the improved confidence in the shoppers.
According to BRC-Opinium data released today (20), consumer expectations over the next three months of the state of the economy improved slightly to -35 in March, up from -37 in February.
Expectation over their personal financial situation also improved slightly to -10 in March, up from -11 in February while for personal spending on retail rose to 0 in March, up from -5 in February.
Consumer expectation over their personal spending overall rose to +11 in March, up from +4 in February while that on their personal saving fell to -5 in March, down from -3 in February.
Helen Dickinson, Chief Executive of the British Retail Consortium, said, "Consumer confidence stabilised this month after February’s record low.
"This was coupled with an increase in spending expectations for the three months ahead, both for retail spending and spending more generally.
"Within retail, spending expectations for DIY and home improvements moved into positive territory for the first time. Across all categories, Gen Z (18-27) expected to spend more than the previous 3 months in every category, while Gen X (44-59) planned the biggest cuts to spending for most items, excluding food.
"Food and grocery spending expectations continued to outperform other categories, hitting a new high, though this could also be due to the expectation of rising prices.
“The Spring statement is an opportunity for government to inject some confidence back into the economy. In a matter of weeks, retailers grapple with the reality of billions in extra costs from the increases to employer National Insurance and the National Living Wage.
"This £5bn in new costs will give many no option but to push prices up. Food inflation is likely to hit 5 per cent by the end of the year, and with further costs from the new packaging tax and implementation of the Employment Rights Bill, prices risk being pushed up further.
"Without a much needed confidence boost from government, the scale of new costs will see retail investment fall further, holding back future growth in the economy.”
European-style fruit-led or fruity beer is increasingly gaining popularity in the UK, emerging as the Britain’s fastest growing beer trend.
According to Tesco, demand for these lighter thirst-quenching beers, which have a typical strength of around 4% ABV, is rocketing so much that the supermarket has seen sales volume grow by 250 per cent in the last year.
These fruity beer styles have long been popular in western European countries such as France, Germany, Belgium, Spain and Italy, and are associated with ‘after sport’ refreshment, particularly skiing and cycling.
Over the last 15 years, various European beers with fruity profiles have gradually become more popular over here such as Belgian strawberry brews Fruli and Bacchus Kriek, and more recently Radler, a shandy style beer from Germany and Damm Lemon from Spain.
Seven years ago, dedicated UK fruit lager brand Jubel was launched and quickly established themselves as one of the hippest beers for drinkers in the 21-35 age group.
The company now has five different varieties – peach, mango, blood orange, lemon and grapefruit - of its 4 per cent strength lager and has seen volume grow in Tesco by more than 300 per cent.
Tesco beer buyer Ben Cole said, “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft boom started more than 15 years ago.
“The trend actually has its roots in the craft beer movement because it introduced beers with tropical fruit profiles to more drinkers than ever before.
“For many people the craft movement changed the perception of what a beer could taste like and opened many drinkers’ palates to a wider range of styles.”
The trend is also similar to the fruit-led cider boom which began 20 years ago with the introduction of pear varieties.
That movement came after Magners reinvented cider as a refreshing drink to be enjoyed ‘over ice’ and within a few years other cider manufacturers such as Kopparberg were marketing fruit-led variants.
Jubel were the first UK company to exclusively take note of the fruit-led side of the beer market and formed in April 2018.
Founder Jesse Wilson got the idea for the company during a skiing trip to France where his group of friends found that the Bière Pêche being served – which included a shot of peach syrup – was light and refreshing.
Wilson said, “We were a mixed group of men and women, some of whom liked beer and some who didn’t, but we all loved the Bière Pêche being served – a pint of lager with a peach top – and it gave me the idea to start the brand.
“I thought that style of lager could be the perfectly refreshing pint in pubs and that’s where our business grew, with word of mouth spreading rapidly, to the point where it seems our flagship peach lager is now the fifth biggest craft beer in the on-trade based on CGA reported volumes.
“We are incredibly excited that retailers like Tesco see this as the biggest trend to hit beer since the craft beer movement, and we’re pumped to be pioneering it.”
Shoppers, especially those on a lower income, are expected to continue spending with caution for the foreseeable future, predicts a leading industry analyst, stressing that retailers must build emotional connections with shoppers.
IGD has released a new report that examines the economic and demographic trends expected to shape the next five years for shoppers, retailers, and the food and grocery industry.
According to the report titled "Shoppers in 2030", single households are projected to contribute 95 per cent of the overall growth in the number of households, the growing population will create a higher demand for housing.
With disposable income levels unlikely to grow significantly, shopper confidence will remain subdued, impacting volume spending.
The food and grocery industry is expected to be somewhat protected compared to other industries, but IGD states that retailers must build emotional connections with shoppers.
The report highlights the need for retailers and manufacturers to produce the right products for the right shopper.
The report adds that as shoppers remain less confident in the years to come, their ability to focus on their health will likely be impacted. However, with an increasing prevalence of obesity, it will be up to the food and grocery industry to continue providing accessible healthy foods for shoppers.
Similarly for sustainability measures, while shoppers may not prioritise the impact on the environment in each of their product purchases, the food and grocery industry will need to lead the way to make meaningful change for the food system, states the report.
“The outlook is far from positive news for retailers and manufacturers,” said Bryony Perkins, Senior Insights Analyst at IGD.
“We expect shoppers to continue spending with caution for the foreseeable future, especially those on a lower income. This means volume challenges are set to continue. '
"The silver lining for food and grocery is that shoppers will still look to treat themselves in small ways. Retailers and manufacturers should look for ways to help shoppers elevate the everyday with small, affordable treats.”