Take-home sales at the grocers rose by 4.3 per cent over the four weeks to 26 January compared with one year ago, according to the latest data from Kantar, which also shows a consistent rise on spending on promotions and fresh produce. Share of symbols and independents however continued on a decline.
January spelled relief for shoppers as grocery price inflation slowed to 3.3 per cent over the four weeks.
With household budgets typically stretched at this time of year, retailers played their part in easing the pressure on purse strings.
Fraser McKevitt, head of retail and consumer insight at Kantar, comments, “Supermarkets were dishing out the discounts this New Year, and consumers responded. Spending on promotions rose year-on-year by £274 million, accounting for 27.2 per cent of sales – the highest level in January since 2021.
“People also turned to non-branded products to help keep costs down, with own label as a proportion of sales hitting a record high of 52.3% in January. Spending on supermarkets’ own lines was up 5.4%, helped by consumers buying premium own label products in the couple of days leading up to New Year’s Eve."
Typically, shoppers have an eye on wellness, not just their wallets, at the start of the year – and 2025 was no exception. More than 10 per cent of the average consumer’s January grocery bill was spent on fresh fruit, vegetables and salad, totalling £1.2 billion – £193 million more than in December.
Nathan Ward, business unit director for usage and out-of-home at Kantar, adds, “Rolling into the new year, health tends to play a bigger role in our grocery choices. Over a quarter of take-home food and drink in January is chosen with health at least partially in mind, as shoppers tell us they want to eat less processed food and feel the benefit of fibre and vitamins.”
Protein products pulled their weight at the tills too as demand for bars, bites and drinks boosted spend on sports nutrition products. Sales for this category at supermarkets were 47% higher than last year, with over two million households buying these items during the month.
Sales of low and no alcohol drinks were 7 per cent higher than last January, and 6.7 per cent of households bought at least one of these alternatives.
Fraser McKevitt comments: “It’s no surprise to see the low and no alcohol trend make its mark in January, but given some of the generational splits we have seen in grocery, it’s interesting that older shoppers are just as likely to take these products home as younger ones. Not everyone signed up for dry January though, with 49% of people buying an alcoholic drink this month – but this is a pretty big drop from December’s 76%.”
Lidl’s sales rose 7.4% over the 12 weeks to 26 January, making it three continual years of growth for the discounter, whose share hit 7.2%. Aldi accelerated for the third consecutive month with sales up 4.2% and its market share increasing to 10.2%.
Ocado was the fastest-growing grocer for the ninth consecutive month. Spending at the online retailer grew by 11.3% meaning it now holds 1.9% of the market. Joint owner of Ocado Retail, M&S has also seen a strong 12 week period of growth with grocery sales increasing by 10.5%* in its brick-and-mortar stores.
Britain’s largest grocer Tesco gained the most share, its 28.5 per cent hold of the market is 0.7 per cent higher than this time last year, and it also saw its fastest rise in sales since April 2024 at 5.6 per cent. Sainsbury’s outpaced the market at 4.2 per cent sales growth, increasing its share from 15.7 to 15.9 per cent. Morrisons has 8.6% of the market while Asda’s portion is 12.6 per cent.
Convenience retailer Co-op returned to growth, with sales rising by 0.8 per cent giving it a 5.2 per cent share of the market while symbols and independents again saw dip of 5.8 per cent.
Small businesses are "18 times less likely" to offer an apprenticeship scheme as compared to large businesses, a recent report has claimed, adding that some small businesses are not taking proactive steps to recruit apprentices from lower socioeconomic backgrounds.
Co-op in a report released on Monday (10) points out how more than a third (38 per cent) of school leavers face a lack of apprenticeship opportunities in their local area.
Co-op finds that two in three (68 per cent) school leavers agree that apprenticeships are more important now than in previous years, with almost half (48 per cent) seeing an apprenticeship as the most beneficial way of entering the world of work.
However, despite those from lower socioeconomic backgrounds being more likely to apply for an apprenticeship (73 per cent v 66 per cent), many are facing barriers to accessing apprenticeships.
Co-op’s research also included a survey of business leaders, which found that seven in ten agree that a socioeconomic gap exists when it comes to hiring apprentices. It also finds that small businesses are 18 times less likely to offer an apprenticeship scheme compared to large businesses.
Amongst those that do, one in five small businesses are not taking proactive steps to recruit apprentices from lower socioeconomic backgrounds.
The top reasons for this lack of proactive recruitment include: a lack of time and resources (38 per cent), uncertainty about how to access diverse talent pools (33 per cent), insufficient funding to support apprenticeship programmes (29 per cent), and concerns over increased training costs (14 per cent).
Furthermore, businesses in less advantaged areas lack higher level apprenticeship schemes, with only a quarter (26 per cent) of business leaders in these areas offering level six or seven apprenticeships, states the report.
Claire Costello, Co-op’s Chief People and Inclusion Officer, says, “The research paints a picture of the real and widespread relationship between an individual’s socioeconomic background and their unequal access to apprenticeship opportunities post-school.
"There has never been a more important time for the Government and UK businesses to stand up to reality and do more to ensure access to apprenticeships is fair and equitable for all young people.
"Someone’s background should not limit their career potential which is why we’re calling on an amendment to the IfATE Bill - to level the playing field so everyone can have a fair shot at reaching their full potential.”
The research comes as Co-op has written to the Education Secretary calling on the Government to give Skills England a statutory duty to improve social mobility across the country.
January sales kicked off a solid month for retail with stores delivering their strongest growth in almost two years, shows industry report released today (11).
According to retail body British Retail Consortium (BRC), UK total retail sales increased by 2.6 per cent year on year in January, against a growth of 1.2 per cent in January 2024. This was above the 3-month average growth of 1.1 per cent and above the 12-month average growth of 0.8 per cent.
Food sales increased by 2.8 per cent year on year in January, against a growth of 6.1 per cent in January 2024. This was above the 3-month average growth of 2.3 per cent and below the 12-month average growth of 3 per cent, shows BRC report.
Commenting on the figures, Helen Dickinson OBE, Chief Executive of the British Retail Consortium, said, “January sales kicked off a solid month for retail with stores delivering their strongest growth in almost two years, albeit on a weak comparable.
"Consumers headed to the shops to refresh their homes for the year ahead, taking advantage of big discounts on furniture, bedding and other home accessories.
"With growth across nearly all categories, only toys and baby equipment remained in decline. While the bouts of stormy weather put a temporary dampener on demand, sales growth held up well throughout the rest of the month. This was also helped by the earlier start of the reporting period, adding a few more post-Christmas shopping days into the mix.
“Whether this strong performance can hold out for the coming months is yet to be seen. Inflationary pressures are rising, compounded by £7bn of new costs facing retailers, including higher employer national insurance contributions, higher National Living Wage, and a new packaging levy.
"Many businesses will be left with little choice but to increase prices, and cut investment in jobs and stores. Government can mitigate this by ensuring its proposed business rates reforms do not result in any shop paying more in business rates.”
Commenting on food and drink sector performance, Sarah Bradbury, CEO of IGD, said, "The current climate of economic uncertainty is reflected in IGD’s January shopper confidence index, which has declined by 3 points.
"With unemployment at 4.4 per cent (+0.4 per cent vs this time last year), shoppers have responded by employing strategies to control their spend.
"The notable increase in volume over value sales suggests a shift towards private label products and a change in purchasing categories, as shoppers anticipate further price rises for food and drink.”
High streets need to optimise for midweek office workers as Brits return to office, as shown by latest data on footfall, suggesting areas of focus for retailers such as extending trading hours in the evening and paying attention on grab-and-go meals.
According to the latest data from retail tech specialist MRI Software, retail footfall bucked seasonal trends in January, rising +1.4 per cent year on year across all UK retail destinations,
This marks the first annual increase in January footfall since 2016 (+1.2 per cent), outside of the pandemic period, suggesting that a stronger return to office work is driving retail visits as businesses push employees back to in-person work.
As expected, post-holiday footfall dropped sharply month on month, falling by almost -20 per cent across all UK retail destinations.
The decline was most pronounced in the second week of January, coinciding with schools and offices reopening, exacerbated by heavy snowfall and widespread travel disruptions.
High streets bore the steepest decline, with footfall plunging -22.4 per cent from December to January, followed by shopping centres at -21.7 per cent, while retail parks fared slightly better with a -16.5 per cent decline.
However, the shift back to office-based work was evident throughout January.
Weekday footfall rose by +1.6 per cent year on year, while weekend footfall dropped by -3.5 per cent, underscoring the growing weekday retail opportunity.
MRI Software’s Central London Back to Office benchmark showed a +1.4 per cent annual footfall increase, largely driven by a +4.4 per cent uplift during early evening hours (17:00-20:00). The trend suggests that after-work activity is picking up, offering retailers an opportunity to tap into office workers' midweek spending habits.
Data from MRI Software’s Consumer Pulse report reveals that evening shopping (post-5PM) is now the most common time for office workers to visit retail destinations, with 34 per cent preferring to shop after work.
Tuesdays, Wednesdays, and Thursdays see the highest overlap between office attendance and retail activity, with 58 per cent of respondents working in the office on Tuesdays and aligning shopping trips for midweek convenience.
Additionally, 31 per cent of respondents reported visiting high streets during lunch hours—more than any other retail destination—highlighting the importance of proximity and convenience for office workers on their break.
Sales of low and no-alcohol beer were 20 per cent higher in December than January, shows recent data, suggesting that traditionally the month of abstinence has been overtaken by December in terms of alcohol consumption.
According to a recent report in The Times, supermarket Tesco experienced record demand for alcohol-free beverages in the four weeks running up to Christmas with sales up by more than 15 per cent on the previous year. The demand was largely driven by young Brits.
According to David Albon, a beer and cider buyer at Tesco, quite contrary to five years ago when the main demand for no and low drinks came in ‘dry January’, it is now a trend, especially in young people, to moderate drinking at these key occasions of the year as well.
“It’s a very different picture to what we were seeing, even just five years ago, when the main demand for no and low drinks came in ‘dry January’.”
Tesco confirmed that interest in dry January is still growing, with demand for no and low-alcohol wine particularly strong during the month and sales up 15 per cent. Sales of alcohol-free beer were up 10 per cent and alcohol-free spirits up 5 per cent.
Among the most popular choices from the chain in January were 12-packs of Corona 0.0%, with demand up by more than 250 per cent ,and 10-packs of Guinness 0.0, up by more than 100 per cent.
Tesco says the nation’s changing relationship with booze is seeing sales of alcohol-free drinks increase across every month of the year. It added that the increasing quality of low and no-alcohol alternatives was encouraging consumers to buy in multi-pack sizes rather than single bottles or cans.
Another trend giving momentum to alcohol-free range is "zebra stripping", when people alternate between alcoholic and non-alcoholic drinks on a celebratory night in order not to get too drunk.
In the words of Sarah Holland, a buyer at Waitrose, 2024 has certainly been the year of zebra striping, driven by the wonderful variety of delicious no and low which are available on the market now.
This comes weeks after IWSR data reported similar picture.
The firm stated that the total UK no and low market is expected to have more than doubled in 2024 versus 2023. Preliminary data shows no-alcohol beer grew 20 per cent in 2024 vs 2023 while alcohol-free beer now accounts for more than 2 per cent of total beverage alcohol market sales in the UK, highlighting just how big a part the subcategory is beginning to play in the overall drinks sector.
IWSR added that growth of no-alcohol spirits has slowed, but is expected to have grown +7 per cent in 2024 vs 2023 while sales of low-alcohol wine fell -5 per cent in 2024 vs 2023, no-alcohol wine grew by +8 per cent.
Using cash not only affects consumer spending habits but also supports a deep psychological sense of ownership - something rarely experienced with digital transactions, shows a new research exploring how different payment methods influence spending behaviour.
The study, published in Qualitative Market Research in late 2024, reinforce the well-documented advantages of cash, such as its accessibility, resilience, and data privacy.
The study concludes that "when we handle cash, we are not just spending money; we are parting with a piece of ourselves." While digital payments are undoubtedly convenient, the research underscores the vital role cash continues to play in both monetary systems and society.
Cash remains the most inclusive payment method, accessible to everyone, including the elderly, unbanked individuals, and those in rural areas, states the report. With increasing bank closures, access to cash has been under threat.
However, new laws from the Financial Conduct Authority (FCA) regulations introduced in September 2024 ensure continued protection and improvement of cash access for businesses and consumers alike.
During natural disasters, power outages, and cyberattacks, cash serves as a crucial fail-safe. Unlike digital payments, which depend on electricity and internet connectivity, cash transactions remain unaffected, ensuring that businesses can continue operating in critical situations, states the report.
As digital transactions grow, so do concerns over data privacy and fraud risks. Cash payments remain anonymous, providing consumers with peace of mind that their financial activities are not being monitored or exploited.
A 2021 white paper study from cash handling specialists Volumatic highlighted strong consumer demand for payment choice, with many preferring a combination of cash and digital methods. A diverse payment ecosystem strengthens economic stability, allowing banks and businesses to mitigate risks associated with system failures and cyber threats.
Mike Severs, Sales & Marketing Director at Volumatic, said: “With the upcoming rise in National Insurance and the National Living Wage rates, coupled with increasing business costs, we understand the challenges businesses face. Investing in cash handling equipment not only boosts efficiency but also improves financial performance - further proving the enduring value of cash.
“With cash usage on the rise and its benefits extending beyond financial considerations to consumer well-being, businesses must adapt to customer preferences.
"Offering a choice between cash and digital payments is key to meeting customer needs and ensuring a resilient, stable economy.”
For retailers concerned about handling and processing cash, innovative solutions from Volumatic offer seamless and secure management. As experts in cash handling technology, Volumatic provides tailored solutions that enhance efficiency while reducing costs.
Volumatic’s all-in-one cash-handling solution, the CounterCache intelligent (CCi), has helped retail businesses cut cash processing costs by up to 75 per cent. Acting as a secure storage device, forgery detector, and cash counter, the CCi - when paired with CashView Enterprise software - delivers real time reporting and full visibility from POS to bank deposit.
For businesses seeking simpler solutions, Volumatic also offers a range of money-counting scales, friction note counters and secure deposit devices - designed to improve efficiency and security while saving valuable time and resources.