Concha y Toro UK reports strong Christmas performance


Concha y Toro UK has reported double-digit value growth for all three of its leading wine brands over the 12 weeks including the entire December trading period.

Casillero del Diablo, Cono Sur and Trivento have driven the largest absolute value change in the category, with CyT UK delivering more than £11 million of extra value to the category versus the same period in 2018, according to the latest Nielsen data for 12 weeks to 4 January 2020.

“We are so delighted to see the results of a lot of hard work from the team working in close partnership with our customers,” said Clare Griffiths, commercial director at CyT UK.

“The value of following our clear strategy of investing in high quality, inspirational brands can be seen, even in a year which has clearly been a challenge for the whole wine industry.”

Trivento from Argentina showed an outstanding 49 percent value increase across its total range for the 52 weeks to 4 January. The brand was worth £50 million in retail sales over that period.

Over the 12 weeks of Christmas and New Year, Trivento has leapt up to 15th position overall in the Top Wine Brands table, from the previous year’s 21st position.

Concha y Toro’s flagship brand Casillero del Diablo continued its strong performance, selling over 2 million x 9 litre cases in the UK in the 52 weeks to 4 January, at a value increase of 13.9 percent versus the previous year. It has consolidated its position as the fifth best-selling wine brand in the UK, and also recorded its highest ever household penetration in December, at 9.2 percent.

Meanwhile Cono Sur also closed out the year in strong fashion, 22.3 percent in value over the final 12 weeks, and 19 percent value over the year.