More

    Colman’s to ‘Bring the Heat’ for festive fixtures

    Mustard brand Colman’s is reigniting its historical partnership with Norwich City FC to “Bring the heat” for the Canaries’ festive fixtures.

    The Bring the Heat theme celebrates the hot and spicy flavours of Colman’s English mustard and the rich local heritage of the original English mustard brand, which is still processed in Norwich.

    Supporter giveaways and video content are the headline features of the partnership, as Colman’s will help to heat up the atmosphere for the hectic run of games, which begins with the East Anglian Derby, known as the ‘Old Farm’ on December 16.

    Founded in Norwich in 1814, Colman’s has been at the heart of British mealtimes for over 200 years and its association with the football club includes a previous front-of-shirt sponsorship.

    Now the Unilever brand is back behind the Canaries and helping to add its own dash of fiery heat to a much-anticipated spell of the football calendar.

    “We are thrilled to join forces with Norwich City once again, in what is the time of year most synonymous with Colman’s,” said Aimee Thomason, Senior Brand Manager at Colman’s. “We’re excited to bring the heat and create an electric atmosphere around the club and the supporters ahead of the Old Farm Derby and the ensuing games.”

    Norwich City Head of Partnerships, Jonathan Casbon, added, “We are excited to welcome back Colman’s on board as an official partner. They have an iconic status with Norwich City FC and we still see many nostalgic fans around the city wearing our past shirts emblazoned with the Colman’s logo.

    “The ‘Bring the Heat’ campaign perfectly captures the intensity and excitement that surrounds the busy festive football period, and we look forward to seeing Colman’s engage with our passionate supporter base once again.”

    Latest

    TWC Group is new James Hall & Co. Ltd data partner

    TWC Group has been announced as the new data...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of...

    Historic charity, NewstrAid, announces 185th birthday raffle

    Industry charity, NewstrAid, has announced it will be holding...

    £10,000 worth of illegal vapes, tobacco seized in South Tyneside

    Around £10,000 worth of illegal vapes and tobacco has...

    Don't miss

    TWC Group is new James Hall & Co. Ltd data partner

    TWC Group has been announced as the new data...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of...

    Historic charity, NewstrAid, announces 185th birthday raffle

    Industry charity, NewstrAid, has announced it will be holding...

    £10,000 worth of illegal vapes, tobacco seized in South Tyneside

    Around £10,000 worth of illegal vapes and tobacco has...

    Matt Collins appointed sales director of KP Snacks as Andy Riddle moves to Tropicana

    KP Snacks has announced the appointment of Matt Collins...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of a category-first Peach-Raspberry flavour, available now in stores across the UK. Rekorderlig Peach-Raspberry combines peach, which...

    Mangrove adds Danish whisky Stauning HØST to its portfolio

    Recognising the production of rye and barley around its distillery, Danish whisky producer Stauning has produced a new expression, HØST. Adding to their wide...

    The Original Caesar Dressing, Cardini’s, turns 100

    First created in 1924, Cardini’s salad dressing is celebrating 100 years since the original Caesar recipe was first made by Caesar Cardini. To mark its...