Coca-Cola Great Britain has announced a new campaign featuring a new all-star line-up ahead of the Premier League season.
The Make Your Home the Home End campaign will see a line-up of new Coca-Cola ambassadors including Marcus Rashford, Harry Kane and Alex Oxlade-Chamberlain feature in a number of light-hearted films, encouraging fans to turn their homes into their club’s ‘home end’.
The three stars join Alex Scott and Jermaine Jenas as Coca-Cola’s football ambassadors for the 2020-21 Premier League season and will be appearing in brand campaigns throughout the season, as well as Coca-Cola’s UEFA Euro 2020 campaign next summer.
“The fans are everything, so I love that this campaign really celebrates them. We obviously really miss our fans in the stadiums at the moment so, until we can get them back, we want to make sure that they feel a part of the action from home,” commented Marcus Rashford.
The brand has already launched a new on-pack promotion giving football fans the chance to win their favourite Premier League team’s new club shirt ahead of the new season.
Promotional packs are available in stores from 10 August. For the convenience channel, the on-pack promotion is running across Coca-Cola original taste 1.5L plain and price-marked-packs (PMPs), Coca-Cola original taste Cherry 1.5L and Coca-Cola zero sugar 1.75L PMPs.
Oliver Bridge, senior brand manager at Coca-Cola Great Britain, said: “We hope the launch of the campaign will help make the home viewing experience as enjoyable as possible by making their home end atmosphere extra special. We couldn’t be happier to have Harry, Marcus, Alex, JJ and Alex on board – the perfect team to bring the magic of the game to even more fans.”
Make Your Home the Home End is a fully integrated campaign including radio, digital activity, out-of-home advertising and a partnership with Sky.
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