- For a fourth consecutive year Coca-Cola and Merlin Entertainments are offering the chance to win VIP experiences at some of the UK’s best-known attractions in exchange for empty plastic bottles
- New for 2025, VIP prizes can now also be won at Cadbury World including a Cadbury Character Afternoon Tea
- The partnership will continue to incentivise and encourage recycling via reverse vending machines situated at the attractions – with over 175,000 plastic bottles recycled so far
- Machines can be found at most family favourite Merlin attractions this summer, including Alton Towers Resort, LEGOLAND Windsor Resort and Thorpe Park.
From a single recycled bottle to a once-in-a-lifetime adventure, Coca-Cola and Merlin are making sustainability fun and rewarding for families across the UK.
This summer, for the fourth year running, thrill seekers can win VIP experiences at some of the UK’s most iconic family attractions. By simply recycling an empty 500ml plastic bottle at one of the specially designed reverse vending machines located across Merlin Entertainments UK attractions, people will be in with a chance of winning an unforgettable prize experience.
The partnership continues Coca-Cola’s ongoing relationship with Merlin Entertainments, which has seen over 175,000 plastic bottles collected via the reverse vending machines since they were first introduced.
This year, the campaign will be bigger than ever. Recycling champions could be in with a chance of winning VIP prizes at Cadbury World, including a delightful Cadbury Character Afternoon Tea, adding an extra layer of excitement to this year’s offerings. This new location builds on the incredible list of Merlin Attractions where visitors can win big again, as well as doing their bit for the environment.
12 Merlin Attractions will be providing prizes for lucky winners to enjoy, such as a VIP experience and behind the scenes tour in Sharkbait Reef at Alton Towers Resort, a VIP Giraffe Encounter at Chessington World of Adventures Resort, a Snorkelling with Sharks Experience at SEA LIFE Blackpool, plus conquering the 127ft climb of one of the UK’s tallest roller-coasters, The Swarm at Thorpe Park.
“The addition of VIP Cadbury World prizes to our RVM initiative with Merlin is an exciting prospect for our customers and will continue to provide them with an innovative and engaging way to recycle their plastic bottles,” Jo Padwick, Senior Sustainability Manager at Coca-Cola Europacific Partners, said.
“This partnership is a win-win for everyone involved and ensures that more plastic packaging will be collected and prevented from ending up in waste.”
Sarah Kilgannon, Head of Partnerships UK at Merlin, said: “At Merlin, we’re committed to creating unforgettable experiences in ways that are both responsible and sustainable. Partnering with Coca-Cola for a fourth year allows us to reward families for making environmentally conscious choices – turning something as simple as recycling a bottle into something extraordinary. With Cadbury World joining the initiative in 2025, we’re excited to expand the impact of this campaign and inspire even more guests to join us on our sustainability journey.”
Competition details
Offering guests the chance to be part of the action and enter between1 July and 7 September 2025, 30 reverse vending machines will be on site at 12 participating Merlin Entertainments attractions.
Locations include Cadbury World, Alton Towers Resort, Chessington World of Adventures Resort, LEGOLAND Discovery Centre Birmingham, LEGOLAND Windsor Resort, SEA LIFE aquariums in Blackpool, Birmingham, Brighton and London, The Blackpool Tower, Thorpe Park, and Warwick Castle.
Machines can be found by asking staff members at the attraction or using the individual attraction’s app, guiding guests through the parks to recycle their bottles and enter the VIP competition via a website printed on the receipt after recycling.