- Co-op Wholesale’s reveals new in-store bakery (ISB) solution
- Model combines premium product quality with expert guidance and high-quality POS
- Bakery category now makes up 31% of convenience-retail sales (Circana)
Independent retailers are boosting footfall, increasing basket spend and achieving high margins through Co-op Wholesale’s in-store bakery (ISB) solution – a model that combines premium product quality with expert guidance and high-quality POS.
Fresh bakery continues to be a major driver of footfall and shopper loyalty, with many consumers actively choosing where to shop based on the quality and appeal of a store’s bakery offer.
Co-op Wholesale’s ISB proposition represents a major opportunity for retailers to drive growth. In fact, the bakery category now makes up 31% of convenience-retail sales according to Circana Co-op Convenience, 2024.
Designed to flex to the needs of each store, the solution maximises available space and existing facilities. Retailers benefit from end-to-end support, including expert guidance on ranging and merchandising - all backed by high-quality POS and a continually evolving product range.
Elevating store experience
“An in-store bakery doesn’t just add to your offer – it elevates the entire store experience,” said Leigh Cobden, Wholesale Category Controller at Co-op Wholesale. “ We’ve developed a scalable, flexible solution that delivers consistent results.
“From improved margins to increased footfall and shopper satisfaction, the benefits are clear – and we’re proud to offer a model that makes great bakery achievable for every independent.”
Retailers already using the model are seeing significant results. Valerie Aston, Director at Proudfoot Group, has transformed the performance of her Newby store’s bakery following the installation of a Co-op ISB during a major refit.
“We’ve gone from turning over around £500 a week in bakery sales to over £2,000,” she said. “The range, the pricing, the quality – it’s transformed our offer. Customers love it.”
Attracting new shoppers
Valerie added: “We’ve definitely attracted new shoppers – the range looks great, smells amazing, and the quality is exceptional. Our regulars love the convenience, and it’s lifted sales right across the store.
“There’s so much more support than with our previous supplier – from pricing and availability to practical advice on everything from bake times to stock rotation. It’s simple, streamlined and profitable.”
Co-op Wholesale is also expanding its bakery offer for 2025, introducing even more premium lines such as Mediterranean Focaccia and Blueberry & White Chocolate Cookies. The growing range is designed to help retailers deliver a fresh, high-quality proposition with minimal complexity.
A professionally run ISB can make a powerful difference to a store – and with Co-op Wholesale’s model, it’s never been easier to get started.
