Co-op Wholesale has launched 'Cracking Christmas Deals', a high-impact seasonal campaign designed to help independent convenience retailers drive festive sales and stand out in a competitive market.
Running through to the end of the year, the campaign delivers two new deals each week on high-demand, seasonally relevant products – available on a free-sell basis to make buying in easier and more flexible. The campaign reflects Co-op Wholesale’s commitment to supporting growth for its retail partners, with offers selected to provide outstanding value and help retailers make the most of the busiest trading period of the year.
From the week commencing 3 November, these deals will also be promoted to shoppers through Co-op Wholesale’s One Week Deal campaign – featured in its consumer leaflet and supporting channels.
“Cracking Christmas Deals is about giving our retailers a real edge this festive season," said Paul Webster, Partnerships & Sales Director at Co-op Wholesale. "These are our strongest seasonal offers – carefully selected to help partners attract shoppers, sell more and finish the year on a high. It’s a bold campaign, and it reflects our commitment to helping retailers grow through outstanding value and strong margins on the lines that matter most.”
The Cracking Christmas Deals campaign is live now, with new deals dropping every week exclusively through Co-op Wholesale.
Co-op Wholesale launches Christmas deals for festive season
By Andy MarinoOct 20, 2025
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal).
He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins).
Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.