Clearly Drinks relaunches flavoured water brand Perfectly Clear


Drinks manufacturer Clearly Drinks has announced the re-launch of its Perfectly Clear flavoured water brand.

Aiming to establish itself as a clear alternative in the category, Perfectly Clear will hit the shelves in February with a new fruitier product and distinct visual identity.

“We’ve taken natural strong fruit flavours and mixed them with our own Northumbria spring water to deliver a brand new Perfectly Clear product, all with zero sugar,” said Susanne Wright, head of marketing at Clearly Drinks.

Targeting families, the all new Perfectly Clear aims to bring new shoppers into the flavoured water market by offering a healthier choice to sugary juice and carbonated drinks.

The current range includes a strong hit of fruity flavour with zero sugar and will relaunch with flavours such as summer fruits, strawberry and lemon and lime as well as brand-new flavours orange and mango and peach and apricot, sold in 330ml (RRP: £0.45), 500ml (£0.79) and 1.5 litre (£0.95) bottles.

The relaunch will be supported by an integrated marketing campaign from May including a national TV advert, print and online advertising as well as national and regional PR which will include influencer activity.