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    CJ Lang customises Spar Scotland SalesTrack platform

    CJ Lang distribution centre in Dundee, Scotland. (Photo: cjlang.co.uk)

    Having already seen great traction with Spar Scotland SalesTrack with its suppliers and retailers, C J Lang & Son Ltd is now customising the platform for SPAR Scotland to create unique report functionality and new features.

    C J Lang & Son, the wholesaler for SPAR in Scotland, were the pioneers of TWC’s SmartView Retail solution, which is a highly visual tool that allows the business to report both its wholesale shipments and EPOS sales data in one platform. By toggling between wholesale and retail metrics, suppliers can seamlessly track product performance through depots, into retail and out to the consumer. As a consequence, the data can be used to educate retailers on what is driving performance in their own stores.

    The Spar Scotland SalesTrack platform has just undergone an upgrade, which went live to users on 2 May 2023. The developments were designed in close collaboration with the C J Lang trading team and have unlocked a series of new features to take performance and reporting to the next level by adding customised functionality that is unique to Spar Scotland SalesTrack.

    This includes customised segmentations for their customers; time reporting for C J Lang’s financial year; and internal reports to monitor profitability and drive category development.

    CJ Lang customises Spar Scotland SalesTrack platform
    Richard Collins from C J Lang

    This is in addition to TWC planned upgrades as part of the company’s commitment to continuous development. The latter includes new charting options for space and ranging analysis, a pivot function for large data extracts and new reports in retail and wholesale.

    Richard Collins, Trading Director, C J Lang & Son, said: “We are delighted with the new features on Spar Scotland SalesTrack from TWC. It gives our suppliers and retailers more ways to accurately understand what’s working and what isn’t in our stores. We demonstrated the developments to over 300 suppliers at our recent Supplier Briefing sessions a couple of weeks ago and the feedback was extremely positive.

    CJ Lang customises Spar Scotland SalesTrack platform
    Tanya Pepin, TWC

    Tanya Pepin, Managing Director, TWC said: “We have worked closely with the team at C J Lang to ensure that the upgraded system meets their needs. As a business we are committed to a development roadmap for our technology to ensure that it continues to evolve with our clients’ requirements, in line with our values of customer-centricity and ambition.”

    As superusers of Spar Scotland SalesTrack, Red Bull were given early access to the new tools.

    Josh Hunt, Senior National Account Executive at Red Bull said: “We are extremely pleased with the how the platform has evolved with the new update, with new fresh features which really step change the reporting process. The new platform also allows you to set up recurring reports tailored to supplier preferences, which can then be emailed to you as a PDF document. This will help bring together key data insights which will help aid collaborative discussions with CJ Lang. Overall the platform is seamless and easy to use, and we look forward to exploring it further!”

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