Key Summary
- Multi-million-pound brand steps up presence with jelly innovation
- Jellies category in powerful growth means perfect time for Chupa Chups jelly NPD
- Available now in shopper-friendly PMP
Chupa Chups, now worth £17.6m, is shaking up confectionery aisles yet again with the launch of Pinkis – an irresistible addition to its growing jellies range.
A soft, mallowy jelly and striking in pink hue, Pinkis will bounce onto shelves this July, offering a uniquely fluffy texture, combined with a vibrant strawberry flavour that is set to stand out against the category.
With total jellies up nine per cent YoY and Chupa Chups Jellies experiencing a staggering +111 per cent growth, the latest launch is perfectly timed to tap into the growing appetite for playful treats.
Priced at a shopper-friendly £1.25 PMP, Pinkis deliver on both taste and value – two critical drivers of the category. Designed to help retailers boost their on-the-go sweet sales, drive impulse purchases, and recruit incremental shoppers, Pinkis brings more than just flavour to the fixture.
“As more than just the UK’s No.1 lollipop brand, Chupa Chups is already known for bringing fun and flavour to confectionery – and with Pinkis, we’re taking that playful spirit to a whole new level,” said Brand Manager Kim McMahon. “We’ve seen huge momentum behind our jellies range and this launch builds on that success with something completely fresh for shoppers.
“We know that texture is a huge driver of excitement in the category, and Pinkis brings something genuinely different with its super-soft, fluffy bite and eye-catching pink pop. We can’t wait to see it on shelves and are looking forward to seeing how shoppers respond to this fun new addition!”