Cheez-It Snap’d has reached £24 million in value sales just one year after launching in the UK, cementing its position as one of the fastest growing brands in the savoury snacks category. The cheesy newcomer has sold a staggering 16.3 million units in the UK to date, equivalent to one pack sold every two seconds.
This milestone coincides with the brand receiving a prestigious star at the Great Taste Awards 2025 for its "Double Cheese" snack, which is baked and made with 100% real cheese. The Great Taste Awards are widely regarded as the benchmark for quality and excellence in the food industry.
Brought to market by Kellanova, a global snacking company, in summer 2024, the cheese-flavoured snack became the UK’s biggest new brand launch in 2024 and ranked as the fourth largest NPD across all FMCG, despite only having launched eight months into the year.
A top brand in the US with over $1.35 billion in annual sales, Cheez-It was launched in the UK in a new, thin and crispy Snap’d format, delivering an ultra-cheesy experience in flavours like Double Cheese, Cheese & Chilli, Cheese, Sour Cream & Onion, and the newly launched Cheese & Smokey Bacon.
Now available across leading grocery and convenience retailers, as well as in wholesale and foodservice channels, Cheez-It has quickly built an extensive retail footprint in the UK with strong shelf visibility – and the sales to prove it.