Coca-Cola Europacific Partners (CCEP) has launched a limited-time trial of £1.09 price-marked packs (PMP) across all core 500ml Fanta bottles. This initiative is designed to offer great value to shoppers, with CCEP directly investing in the shelf price.
The new PMP 500ml bottles – across core Orange, Lemon and Fruit Twist – are available now in-store, while stocks last.
The aim is to help retailers to drive rate of sale across the Fanta range and tap into the demand for the number one flavoured carbonate brand in GB retail – which accounts for nearly one in every five flavoured carbonates sold in GB.
Convenience retailers can access POS materials and downloadable digital assets via MyCCEP.com to help spotlight the offer in-store.





