Cawston Press has entered the flavoured sparkling water category with the launch of Cawston Press Sparkling Water, a new two-flavour range designed to bring real fruit juice and premium credentials to everyday hydration, made with just real pressed fruit juice and sparkling water.
Launching with Squeezed Lime and Pressed Watermelon, the range blends sparkling spring water with real pressed fruit, made with no added sugar, no sweeteners or fruit juice concentrates - staying true to the brand’s longstanding No Jiggery Pokery promise. The launch follows the growing trend to swap caffeinated or sugary drinks for hydrating options, as consumers increasingly prioritise hydration-focused products as a daily wellness essential.
“Sparkling water is a growing category, but we saw a clear opportunity to do things differently,” said MD Steve Kearns. “Consumers want great tasting clean ingredients even when they’re choosing flavoured sparkling water. Using real pressed fruit, we’ve created a sparkling water that delivers genuine full-on fruit flavour without adding anything unnecessary. For retailers, we’re offering a premium option that stands out on shelf and speaks directly to today’s health-conscious shopper.”