Cathedral City expands to Canada

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Cathedral City

Saputo Dairy UK has taken the UK favourite Cathedral City to Canada.

The cheese brand is now available in over 500 stores across Canada including Save-on-Foods and select independent boutiques. Loblaw-owned stores including Loblaws and Zehrs will list the product later this year, the company, a subsidiary of Canadian dairy major Saputo, said.

Cathedral City is manufactured at the Davidstow creamery in Cornwall, using milk from around 330 local farms. The cheese is matured and packed in England before being shipped to Canada.

“This is fantastic news for Cornwall and the South West region, helping over 330 local farms showcase their high quality produce abroad,” commented Environment Secretary George Eustice.

“As the global appetite for UK food and drink continues to grow, the government is committed to working with exporters to help them tap into new markets and open up opportunities around the world.”

Saputo Dairy has created bespoke packaging for the Canadian market to include dual French/English language and references to the brand’s British heritage and consistent quality.

The range available in the North American nation includes Mature block 200g, Extra Mature block 200g and Minis nets 6x20g formats.

The launch will be supported by a variety of marketing initiatives, including point of sale promotions and sampling as well as social media influencer campaigns.

Adam Braithwaite, commercial director of Saputo Dairy UK, said: “Cathedral City is bought and loved by more than half of all UK households and I’m delighted that our prized cheddar can now be enjoyed in Canada too. Our British team has worked closely with our Canadian colleagues to bring this successfully to market.”