Premium Californian winery Carnivor is partnering with leading food website Great British Chefs to offer a selection of recipes that are perfect to enjoy with a glass of the American wine brand.
The multi-media partnership kicked off in early July and will run to the end of 2020, targeting consumers who appreciate high-quality wines and meals.
Great British Chef finalist Michael Bremner has developed two red meat-based recipes, to pair with Carnivor Zinfandel, the first being a barbecued Rib-Eye, is currently live.
In addition to recipe creation, the partnership will be supported on social media, with competitions also featuring on the Great British Chefs website and across Instagram, Twitter and Facebook.
The campaign will work with some of the UK’s finest chefs while highlighting how Carnivor is the perfect wine match for tasty, high quality meat dishes.
Boldly blended to enjoy with meat, Carnivor celebrates consumers’ primal side, making them feel confident in their wine choice.
Part of E&J Gallo Winery’s premium portfolio, Carnivor is currently the #3 Premium USA brand in the UK1 (£7+), with Carnivor Zinfandel the UK’s number one Zinfandel.
The 2017 & 2018 vintage also won a gold medal at Mundus Vini Wine Competition.
Carnivor Zinfandel and Cabernet Sauvignon wines are available from all good wholesalers nationwide.