1664 Bière, Carlsberg Danish Pilsner and Holsten Pilsner have expanded their existing ranges with new 10-pack price-marked packs, marking Holsten’s first multipack format, available now exclusively to the convenience channel.
The launch offers retailers the chance to unlock further category sales by tapping into the growing demand for value-led, mid-sized pack formats.
Launched with sharing and social occasions in mind, the new 10-packs are set to help retailers cater to more at-home gatherings, while also supporting rapid delivery occasions for ultimate shopper convenience.
51.8 per cent of convenience shoppers purchased a price-marked product within the convenience channel from late June to mid-September this year.
For shoppers, price marking signals clear value, while larger formats help retailers to increase basket spend and cater to more socialising occasions throughout the year, ultimately appealing to more top-up shoppers.
The new packs are available now across the convenience channel, from Parfetts and Bestway wholesalers, with both 1664 Bière and Holsten Pils priced at £12.99 and Carlsberg Danish Pilsner at £9.99.