Carabao launches retailer ticket promo for 2021 England cricket


Energy drink brand Carabao is giving retailers the chance to win pairs of tickets to England Cricket matches this summer.

To qualify, retailers simply need to purchase a case of Carabao, take a picture of the cans sitting proudly in their chillers and head to the competition landing page, now live, to be entered into a prize draw – giving both independent and forecourt retailers the chance to witness the action with tickets up for grabs for the following fixtures:

  • England vs Sri Lanka at the Kia Oval on Thursday 1st July 2021 (2nd ODI)
  • England vs Pakistan at Lord’s on Saturday 10th July 2021 (2nd ODI)
  • England vs India at Lord’s on Thursday 12th August 2021 (Day 1, 2nd Test)

Carabao has had a strong start to 2021 and has grown value sales by 54 per cent in the latest 13 weeks within the Independent channel, buoyed by the launch of Mixed Berry PMP.

Speaking of the launch, Mark Tanner, Head of Wholesale and Independent at Carabao Energy Drink UK&I said: “Well known for key sports sponsorships in the UK, Carabao is excited to offer retailers the chance to win tickets for cricket this summer. The occasion of watching live sport has been sorely missed during the past year and we can’t wait to see fans back in stadiums very soon”

Carabao’s range of fruit flavoured energy drinks all contain 60 per cent less sugar than major competitors and only 63 calories per can. There are a number of flavours on offer including Carabao Mixed Berry, which was the second most successful launch in the Energy Instant Consumption category for 2020.

An excellent POR (profit on return) percentage on all Carabao products gives retailers an opportunity to make a sizeable profit on Carabao Energy Drinks throughout 2021. Retailers should stock up on the range this Spring and be in with a chance to win!

The competition will close on Tuesday 1st June 2021. For more information, and to enter please visit