More

    Captain Morgan unveils new pack design

    Leading rum brand Captain Morgan has unveiled a fresh, new look and feel for its pack design across its entire portfolio.

    The re-brand will begin its global rollout from March onwards across both the on and off-trade.

    The brand’s new, premium look and feel builds on the ‘Spice On’ campaign launched last year, which celebrates the spice of Captain Morgan’s liquid as well as the individuality people bring to social situations. The new pack puts the flavour and the spice of the liquid at the forefront of the design – featuring a bold colour palette and the addition of a dynamic and expressive gold brush stroke that highlights the quality of the liquids within the Captain Morgan portfolio.

    The new pack also includes a refreshed version of the brand’s famous Captain icon, while allowing the liquid to shine through.

    Driving on-shelf appeal and stand-out on a back bar, each of the flavours within the Captain Morgan portfolio will feature the new branding with the aim to engage a broader adult audience and welcome new adult-drinkers to enjoy the rum-based spirits category.

    Samori Gambrah, Global Brand Director, Captain Morgan, said: “This new pack design heroes the delicious spice of our liquid and character as a brand. It will allow us the flexibility we need to show up in a dynamic way in our sponsorships, live events, collaborations, and packaging around the world. This launch comes at an exciting time of transformation for Captain Morgan, as we evolve how we communicate with our consumers.”

    Latest

    Post Office Horizon inquiry: Lawyer advised to adopt ‘cold’ approach, not apologise

    A Post Office lawyer suggested branding wrongfully convicted sub-postmasters...

    ‘Scottish fans more likely to stockpile for Euro 2024 than England fans’

    Scottish fans are more likely than those in England...

    Revenues soar for top Indian-owned companies in the UK 

    As negotiations around a UK-India Free Trade Agreement pause...

    KP Snacks’ ranging trials increase category sales by 15% on average

    KP Snacks today reveals the success of recent ranging...

    Don't miss

    Post Office Horizon inquiry: Lawyer advised to adopt ‘cold’ approach, not apologise

    A Post Office lawyer suggested branding wrongfully convicted sub-postmasters...

    ‘Scottish fans more likely to stockpile for Euro 2024 than England fans’

    Scottish fans are more likely than those in England...

    Revenues soar for top Indian-owned companies in the UK 

    As negotiations around a UK-India Free Trade Agreement pause...

    KP Snacks’ ranging trials increase category sales by 15% on average

    KP Snacks today reveals the success of recent ranging...

    Cadbury announces Top Deck relaunch in 200th anniversary celebrations

    Cadbury has announced that it will be re-launching Cadbury...

    KP Snacks’ ranging trials increase category sales by 15% on average

    KP Snacks today reveals the success of recent ranging trials which saw the business support several independent retailers with the implementation of its market-leading...

    Jägermeister kicks off festival season with series of ice-cold activations

    International liqueur brand, Jägermeister, has launched its takeover of UK festivals, bringing an ice-cold activation and line-up to give partygoers the best nights of...

    Corsodyl unveils new toothpaste, mouthwash range

    Corsodyl is launching a brand-new Gum Strength & Protect line comprising of two toothpastes and a daily mouthwash, which are clinically proven to protect...