More

    Captain Morgan launches Strawberry Daiquiri cocktail pre-mix can

    Rum brand Captain Morgan has introduced Captain Morgan Strawberry Daiquiri pre-mix can (five per cent ABV) to its ready-to-drink portfolio. The new ready-to-drink 250ml cans are available now across the wholesale and convenience channels, in both PMPs and plain packs.

    Tapping into the burgeoning pre-mix RTD category, which has grown 16.7 per cent in value over the last 12 months, the new Captain Morgan Strawberry Daiquiri pre-mix can provides consumers with a high-quality, classic cocktail, from a brand they know and love to enjoy during social occasions.

    The new pre-mix is made using crushed strawberry juice with a squeeze of zesty lime mixed with Captain’s finest rum for a fun and fruity taste. Simply pour into a cocktail glass, or enjoy chilled straight from the can, Captain Morgan Strawberry Daiquiri is perfect for celebrating those special moments with friends.

    The launch of Captain Morgan Strawberry Daiquiri follows shortly after the brand introduced a new pack design across its entire portfolio, which was rolled out globally from March onwards across both the on and off-trade. Its bright red pack guarantees stand out shelf appeal, featuring nods to the pre-mix flavour profile.

    “We know that shoppers are continuing to look for new, convenient ways to enjoy the liquids they know and love,” said Lizzy True, Captain Morgan Marketing Manager, Diageo GB. “The ready-to-drink category provides a fantastic opportunity for iconic brands, such as Captain Morgan, to replicate serves that are popular in the on-trade, and package them into convenient formats so the delicious drinks can be enjoyed during a range of occasions.

    “This latest innovation leans into shoppers’ desire for convenience, as well as the booming popularity of cocktails,  with two in five consumers in the on-trade now choosing to drink cocktails at least once a week. Captain Morgan provides consumers with high-quality, exciting drinks options to suit a variety of occasions, especially as we head into the summer months.”

    Captain Morgan Strawberry Daiquiri pre-mix cans are available now across the wholesale and convenience channels.

    Latest

    Appeal lodged over shop plan refusal

    By Chris Binding, Local Democracy Reporter Controversial plans to convert...

    Give c-store winning edge with sports, protein product line

    Soft drinks and snacks are good but going a...

    Store owner caught on his own CCTV cameras selling illegal tobacco

    By Tony Gardner, Local Democracy Reporter A convenience store owner...

    Investors tempted by brewers as spirits sales falter

    Investors are warming to beer stocks as a relatively...

    Don't miss

    Appeal lodged over shop plan refusal

    By Chris Binding, Local Democracy Reporter Controversial plans to convert...

    Give c-store winning edge with sports, protein product line

    Soft drinks and snacks are good but going a...

    Store owner caught on his own CCTV cameras selling illegal tobacco

    By Tony Gardner, Local Democracy Reporter A convenience store owner...

    Investors tempted by brewers as spirits sales falter

    Investors are warming to beer stocks as a relatively...

    Dairy alternatives may be forced to change branding

    Dairy alternatives may have to change their names if...

    Budweiser Brewing Group unveils its Convenience Vision for 2024

    Budweiser Brewing Group has launched its new Convenience Vision to work with Convenience customers to drive growth within the beer category. Whilst the beer market...

    Biona Organic adds new products to range

    Organic food supplier Biona has announced a new range of products in the cooking ingredients and natural sweeteners categories, which will be available to...

    Latest launch from PVM is category-first: 14 flavours Mentos Discovery

    Confectionery manufacturer Perfetti Van Melle is leading innovation in the field once again with Mentos Discovery, which offers a category-first 14 different flavour sweets...