Popular rum brand Captain Morgan has announced the launch of a new variant, Captain Morgan Tiki, in the UK.
Developed in line with consumer testing, the tropical rum based spirit drink is packed with pineapple and mango flavours. It comes in eye-catching Tiki embossed bottle to drive standout on shelf and behind the bar.
“We know our customers are looking to experiment and try different spirit taste combinations. Captain Morgan Tiki offers something completely new to consumers,” commented Nick Payman, head of Captain Morgan Europe.
The Diageo-owned brand will support the launch with a £1.5 million marketing investment.
Captain Morgan Tiki (25% ABV) is available now in a 70cl format across both the on and off-trade.