More

    Captain Morgan enters alcohol free market

    Leading rum brand Captain Morgan has unveiled Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold.

    Available from 1 September across the grocery, wholesale, convenience and on-trade channels, the latest innovation offers a deliciously spiced flavour profile to the growing alcohol-free category.

    With almost fifty percent of people aged 18 to 24 in Britain looking to moderate their alcohol consumption], the brand said the launch will provide retailers with an alcohol-free spirit able to tap into a variety of drinking occasions.

    Carefully developed over the past two years by Diageo’s innovation team, Captain Morgan Spiced Gold 0.0% has been created with intricate layers of flavour, starting with rich notes of caramel, molasses, vanilla and warm brown spices. Captain Morgan Spiced Gold 0.0% gives those looking to moderate a deliciously spiced flavour profile, tapping into the increasing popularity of rum, with Captain Morgan being the biggest rum-based spirit brand in the GB on-trade and off-trade.

    Captain Morgan Spiced Gold 0.0% can be used in place of Captain Morgan Original Spiced Gold in any cocktail or drink, whether that’s created by consumers at home or by operators in the on-trade. Simply pour 50ml of the alcohol-free spirit over ice, mix with cola and add a slice of lime to create a refreshing tasting alcohol-free Captain & Cola.

    “With a resurgence of rum as a drink of choice and 47 per cent of UK adults switching between alcohol and low and alcohol-free drinks, Captain Morgan 0.0% is perfectly placed to not only meet growing demand but also give those looking to moderate their consumption a new alternative,” Samori Gambrah, global brand director at Captain Morgan, commented.

    Amanda Brown, liquid scientist at Diageo, added: “It’s been an exciting journey working on Diageo’s first alcohol-free dark spirit. When creating Captain Morgan 0.0%, we went through more than 400 recipes before we were able to capture the iconic rum and spice flavour of Captain Morgan Original Spiced Gold, but without the alcohol. Captain Morgan 0.0% has been created by layering flavours that deliver the complexity and depth that consumers know and love.”

    Captain Morgan Spiced Gold 0.0% is the latest brand, and first dark spirit, to join Diageo’s alcohol-free portfolio, following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years.

    Latest

    Mondelez to be fined for blocking cross-border sales

    The European Union is set to fine Oreo maker...

    French brand St Michel launches Choco Cakes range in UK  

    St. Michel, France’s leading cake and biscuit brand, has...

    ‘Enjoy Paris’ with Président

    Dairy company Lactalis UK & Ireland is leveraging excitement...

    trüfrü secures wider distribution for frozen fruit snacks

    Following a successful launch into the UK market last...

    Don't miss

    Mondelez to be fined for blocking cross-border sales

    The European Union is set to fine Oreo maker...

    French brand St Michel launches Choco Cakes range in UK  

    St. Michel, France’s leading cake and biscuit brand, has...

    ‘Enjoy Paris’ with Président

    Dairy company Lactalis UK & Ireland is leveraging excitement...

    trüfrü secures wider distribution for frozen fruit snacks

    Following a successful launch into the UK market last...

    Tropicana unveils new brand identity

    Leading juice brand Tropicana has announced a refresh of...

    Cîroc releases new limited-edition flavour

    Diageo’s super-premium vodka brand, Cîroc, is releasing a new limited-edition flavour, Cîroc Limonata (37.5% ABV) in time for the summer. The latest innovation is available in...

    Heineken kicks off sporting summer with limited-edition packaging, glassware

    Heineken is launching limited-edition sport packaging and glassware across its Heineken Original and 0.0 variants to celebrate the upcoming summer of sport, available to...

    Crumpton Oaks offers branded chiller worth over £2,000 in new retailer competition

    Aston Manor Cider has announced the launch of a retailer competition, offering the chance for one lucky store to win a grand prize. The prize...