Campo Viejo Rosé has unveiled a new, vibrant look, which is set to increase stand out on shelf within the expanding category.
Selected by consumers, the packaging also features a new screwcap for easy and convenient opening.
The new turquoise and silver packaging highlights the brand’s premium cues with descriptors both in English and Spanish, in a nod to its origin.
“CampoViejo Rosé is vibrant, crisp and refreshing and this stunning new packaging embodies the very essence of these credentials,” commented Lucy Bearman, wine portfolio director at Pernod Ricard UK.
“Bright, bold, colours are at the heart of Campo Viejo’s DNA and we want to help our consumers searching for the perfect rosé better navigate the category and find a brand they know and love quicker and more efficiently.
“Campo Viejo is not a brand that blends in, it’s a brand that stands out for being the UK’s top choice for injecting a bit of colour to any occasion, whether that be a glass of wine at a social gathering or family dinner party.”
Campo Viejo is the UK’s leading Spanish wine brand, with a value share of 22.8 per cent, growing at 14.5 per cent (Nielsen).
Pernod Ricard UK said it will be increasing investment in its wine portfolio which has performed well during the lockdown period.
The new Campo Viejo Rosé (ABV 13.5%) packaging will roll-out across the off-trade from mid-October 2020, RRP: £8.