Pernod Ricard UK has announced the launch of a price-marked pack (PMP) of Campo Viejo Rioja Tempranillo.
The company said the new pack will ensure additional stock of the UK’s number-one red wine for convenience retailers.
The bottle features a neck sticker with a £7.99 price-mark.
“With 61 percent of shoppers believing PMPs offer better value for money than a non-price-marked pack, we’re launching one on our most popular wine to give consumers the confidence they are being offered good value, help retailers shift more stock and keep shelves rotating,” commented Chris Shead, off-trade director at Pernod Ricard UK.
Campo Viejo Rioja Tempranillo PMPs will be available in six-bottle cases from major wholesalers from this month.