Camelot predicts around 80% sales uplift with National Lottery’s biggest ever jackpot


Camelot, the National Lottery operator, has urged retailers to make use of the sales opportunity from the biggest ever EuroMillions jackpot draw on Friday (04 December).

With an estimated £175 million up for grabs, the jackpot is being supported by a flurry of activity, including TV, radio and print advertising. In addition, special ‘Over £170 million’ posters are being rushed out to more than 20,000 National Lottery retailers to be sited immediately.

“The giant jackpot creates a great talking point and National Lottery retailers could see up to an 81 per cent sales uplift compared with a normal EuroMillions draw. So, it’s well worth asking customers when they’re at the till whether they’d like a Lucky Dip that could potentially be worth £175 million,” commented Jenny Blogg, Camelot’s retail director.

If one UK player takes home the entire sum, they’ll set a new National Lottery record and become Britain’s biggest ever winner.

Anyone who wants to be in with a chance of bagging the huge jackpot should get their tickets well before the 7.30pm cut-off on Friday night. They can make it safer and easier to play in-store by asking for a Lucky Dip.