Cadbury’s has not been granted a royal warrant for the first time in 170 years after it got dropped from King Charles’s list of warrants.
Queen Victoria first awarded Cadbury with the title in 1854 which was then repeated by the late Queen Elizabeth II in 1955 who was a huge lover of the chocolate.
Following the decision, the look of Cadbury products is expected to be undergoing a significant change
Cadbury told The Sun, "Yes, practically this means that we will remove the Royal Arms from all of our packaging.
"However to be clear, there will be no change to the iconic Cadbury purple which is not by Royal appointment. Cadbury purple has been used for Cadbury chocolate products for more than a century and is synonymous with the brand, this won’t change."
The reason for sudden the removal of the royal title is not known but Cadbury is not the only company to lose such an endorsement.
Another big brand missing from the list is Unilever, which manufactures goods including Marmite, Magnum ice-cream bars and Pot Noodles.
Apart from Cadbury's and Unilever, 100 other companies had their title removed by the Monarch. Luxury chocolate maker Charbonnel et Walker Ltd has also been bumped from the list since the last under Queen Elizabeth II’s name in April 2023.
Those who have lost their warrants were told of the decision by letter, but not informed of the reason.
They have 12 months to remove any royal warrant-associated branding from their items.
The King released the list of the 400 companies that received his royal warrant this year, including includes 386 companies previously holding warrants bestowed by his mother, Queen Elizabeth II.
These range from the official 'suppliers of Martini Vermouth', Bacardi-Martini, to Command Pest Control Ltd, Dunelm for soft furnishings, Foodspeed for milk, Kellogg's for cereals, florist Lottie Longman, and McIlhenny as the official supplier of Tabasco hot sauce.
Each warrant is granted for up to five years at a time. The king first issued warrants in 1980, when he was Prince of Wales.
Some firms gained warrants for the first time, including those connected with Queen Camilla. They include hairdresser Jo Hansford and Wartski jewellers. The latter made the king and queen’s wedding rings when they got married in April 2005.
