Cadbury is helping retailers drive sales in the singles category with the launch of a new price-marked pack (PMP) running across some of the brand’s bestsellers: Cadbury Twirl, Cadbury Boost, Cadbury Wispa, Cadbury Wispa Gold, Cadbury Double Decker and Cadbury Crunchie.
From July the limited-edition PMP packs will help retailers capture shoppers’ attention in store with striking “2 for £1.10 or 60p RRP” labelling.
PMPs offer a number of advantages for retailers, generating a perception of improved value and trust from shoppers, and nearly a third of all bars sold in independent and symbol stores are from Cadbury, selling on average at a rate of four units per second in the channel, putting the brand in a prime position to deliver growth for the category.
The new PMPs will drive engagement among shoppers and encourage incremental purchases. The exciting on-pack will be running for only three months, so retailers should get involved while stocks last.
For further merchandising advice retailers can visit www.deliciousdisplay.co.uk.
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